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Consumer internet and adtech companies · Israel

Singular

singular.net ↗

Mobile marketing attribution and ad fraud analytics platform for app marketers.

Losing its protection
Assessed 22 July 2026 · Evidence as of 22 July 2026
The structural protection is eroding.
On the recordSince 22 July 2026 · Checkable from 2026 · Every call on the record Checkpoint: Apple's AdAttributionKit adoption data and any new funding disclosure
The call

Singular keeps a sticky niche between AppsFlyer's scale and platform-owned attribution tools, with its funding path unclear since 2018.

Singular helps app makers track how their ads perform across different platforms like Facebook and Google. The company is hard to replace because it works embedded directly in apps and combines data from many networks. However, Singular faces two big problems: AppsFlyer dominates the market with much larger market share, and Apple, Meta, and Google are building their own measurement tools that bypass the need for independent trackers like Singular. The one thing that could save Singular is if advertisers decide those built-in platform tools are not good enough and keep paying for independent trackers, but so far the trend is moving the other direction.

Why
01
AI pressure: None apparent. No AI agent yet replaces cross-network cost aggregation; Singular uses AI internally for its Creative IQ tagging tool. Could AI do the core job? Unlikely.
02
Bigger players: Apple (AdAttributionKit), Meta (Advanced AEM), Google (first-party measurement). Platform owners now offer native attribution, letting advertisers skip independent measurement tools like Singular entirely. Could a giant copy it? No, they are blocked.
03
What protects it. Its 1,200+ pre-integrated ad networks and embedded SDKs make ripping out Singular costly once advertisers are wired in.
What would change this call
Apple AdAttributionKit adoption rate among top app publishers over the next year. Wider adoption would show advertisers relying less on independent MMPs like Singular.
Any funding round, down-round, or M&A announcement involving Singular within 6-12 months. Would resolve whether the 8-year fundraising silence reflects strength or stagnation.
Meta Advanced AEM or Google first-party measurement rollout expansion to more advertisers. Further platform lock-in would shrink the addressable market Singular competes for.
Key numbers
  • $30M Series B raised, no round disclosed since (2018-09)
  • Estimated $63M revenue, 100-500 employees (2026-07)
  • 1,200+ ad networks integrated for cost data (2026-07)
Named risks
  • No new funding round disclosed since September 2018, leaving financial health ambiguous. Severity: high
  • Apple, Meta, and Google shrinking the addressable MMP category via first-party attribution tools. Severity: high
  • Distant #3-4 market position behind AppsFlyer by most measured share methodologies. Severity: high
  • Conflicting third-party market share data (tag-scan vs mindshare) undermines clear trajectory signal. Severity: medium
  • Core natural-language querying and creative-tagging features increasingly automatable by general AI. Severity: medium
Rivals, as read in July 2026
RivalDirectionEvidence
AppsFlyerlosing toAppsFlyer holds 40-65% share by site-tag scanning vs Singular's 1-2%, wmtips.com Apr 2026
AppsFlyergaining onSingular mindshare rose 13.2% to 13.8% while AppsFlyer fell 32.4% to 26.5%, PeerSpot Jul 2026
Apple (AdAttributionKit)losing toApple shipped 5 AdAttributionKit upgrades at WWDC, Jun 2025, shrinking MMP category
Meta (Advanced AEM)losing toMeta's first-party Advanced AEM measurement reduces need for independent MMPs, noted Feb 2026
AdjustcontestingAdjust competes strongly in automation and CTV segments per industry comparisons, 2026
BranchcontestingBranch specializes in deep-linking/web-to-app attribution, a niche overlapping Singular's offering, 2026
Questions people ask
Is Singular profitable in 2026?
Singular has disclosed no financials since going private-funded; there has been no new funding round since its $30M Series B closed September 2018, an 8-year gap that could indicate self-funding, but this remains unverified as of 2026.
Who is Singular's biggest competitor?
AppsFlyer is Singular's dominant rival in mobile attribution. Site-tag scanning data from April 2026 shows AppsFlyer holding 40-65% share across sampled countries versus Singular's 1-2%, though a July 2026 PeerSpot mindshare tracker shows a narrowing gap.
Could AI replace Singular's attribution platform?
AI can automate natural-language querying and creative tagging, features Singular itself shipped via Claude integration in June 2025 and Creative IQ in May 2025. But its 1,200+ ad network cost-aggregation pipeline and embedded SDK footprint remain a structural moat AI cannot easily replicate.
Who owns Singular, the marketing attribution company?
Singular is privately held and venture-backed, led by CEO Gadi Eliashiv. Its Series B of $30M was led by Norwest Venture Partners in September 2018, with participation from General Catalyst, Method Capital, Telstra Ventures, and others; no acquisition or IPO has occurred.
Has Singular raised money recently?
No. Singular's last publicly disclosed funding round was a $30M Series B led by Norwest Venture Partners, closed September 18, 2018. As of mid-2026, no new round, down-round, or acquisition has been reported in roughly 8 years.
Is Singular losing market share to AppsFlyer?
It depends on methodology. Site-tag scanning (wmtips, April 2026) shows AppsFlyer at 40-65% share versus Singular's 1-2%. But PeerSpot's July 2026 crowd-review mindshare tracker shows Singular rising to 13.8% (from 13.2%) while AppsFlyer fell to 26.5% (from 32.4%) year over year.
Timeline
  • 2026-06-03Singular published ROI Index 2026 report introducing multi-touch attribution leaderboards
  • 2026-05-26Cross-browser attribution for web launched (per Singular product updates page)
  • 2026-02Custom AI Dimensions added to Creative IQ for AI-generated prompt suggestions
  • 2025-12Assists and multi-touch attribution (MTA) went generally available
  • 2025-06-19Singular launched MCP integration with Anthropic's Claude, first-to-market among MMPs
  • 2025-06-19Apple shipped five AdAttributionKit upgrades at WWDC 2025, affecting Singular's core product
  • 2025-05Singular launched Creative IQ, AI-powered creative analytics and tagging
  • 2025-04-16Singular launched Extract, a data-movement/ETL tool with a free tier
  • 2018-09-18Singular closed $30M Series B led by Norwest Venture Partners
  • 2014-01Singular founded with simultaneous offices in San Francisco and Tel Aviv
Revision history
22 July 2026
First assessed. Losing its protection. The text above is fixed as of this date and is not edited afterwards.
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