WillItSurvive

Online platform handling company incorporation and secretarial compliance in Singapore.

Protection under test
Assessed 30 July 2026 · Evidence as of 30 July 2026
Something worth protecting exists and is being tested right now.
On the recordSince 30 July 2026 · Checkable from ongoing through 2026 · Every call on the record Checkpoint: ACRA Corporate Service Provider licensing regime supervisory review
The call

Sleek sits in a regulated niche that keeps AI-only rivals out, but Osome, Grof, and InCorp offer the same license and fight for the same customers.

Sleek helps businesses register and handle paperwork in Singapore, a job that requires licensed professionals by law. This legal requirement protects the whole category from tech startups disrupting it, but competitors like Osome and InCorp have the exact same protection, so Sleek does not have a unique advantage. The company turned profitable in Singapore and raised $23 million in June 2025 to build better software, but it still struggles with slow filing times and customer satisfaction scores of 3.9 out of 5, while rivals offer similar services at similar prices. The one thing that could shift everything is whether Sleek's new automation tools actually work better and faster than what competitors are building right now.

Why
01
AI pressure: Osome. Osome and other rivals push automation on the same filings, so AI mostly speeds up paperwork rather than replacing the need for a licensed secretary. Could AI do the core job? Only partly.
02
Bigger players: InCorp Global. InCorp and Grof offer the same licensed corporate secretarial service in Singapore, competing directly for the same small business clients. Could a giant copy it? Probably.
03
What protects it. Singapore law requires a licensed human company secretary and AML checks, so no software can fully replace that sign off.
What would change this call
Sleek publicly confirms group-wide (not just Singapore) profitability within 12 months. Would show the Series B automation bet is paying off beyond one market.
ACRA issues enforcement actions or new CSP compliance costs affecting Sleek specifically. Would show regulatory tightening is squeezing margins rather than just raising the entry bar for rivals.
Sleek's Trustpilot score or filing-delay complaint volume changes materially over the next year. Would show whether service-quality issues are worsening client churn or being resolved.
Key numbers
  • $23M Series B raised (June 2025)
  • Singapore-profitable (Q2 2024)
  • Trustpilot rating 3.9/5, 3706 reviews (July 2026)
Named risks
  • New ACRA CSP licensing regime since June 2025 raises industry-wide compliance costs and enforcement exposure. Severity: medium
  • Trustpilot complaints about slow response on time-sensitive statutory filings could drive client churn. Severity: medium
  • Group-wide profitability beyond Singapore remains unconfirmed as of mid-2026. Severity: medium
  • Automation-marketing rivals like Osome could erode Sleek's SME acquisition and pricing power. Severity: medium
Rivals, as read in July 2026
RivalDirectionEvidence
Osomegaining onMarkets ML-driven bookkeeping automation, raised $25M Series B plus 2024 debt, as of Feb 2025
GrofcontestingRuns direct pricing comparison campaign against Sleek published May 2026
InCorp GlobalcontestingListed as a direct peer in Singapore corporate secretarial market
Questions people ask
Is Sleek profitable in 2026?
Sleek reported reaching profitability in its Singapore business in Q2 2024, alongside a $5M debt financing round in September 2024 led by Fintech Nation Fund. Group-wide, multi-country profitability across Hong Kong, Australia and the UK has not been publicly confirmed by the company as of mid-2026.
Who owns Sleek and is it publicly traded?
Sleek is a privately held, venture-backed company, not publicly traded. It has raised capital through a $14M Series A (Nov 2021), an extension to $25M (Dec 2021), and a $23M Series B closed June 10, 2025, led by Ellerston Capital with Money Forward participating.
Could AI replace Sleek's corporate secretarial services?
Not fully. Since June 9, 2025, Singapore's ACRA requires Corporate Service Providers like Sleek to be licensed with human sign-off on AML and CDD checks, and Singapore law requires a resident, named human company secretary, functions AI cannot legally substitute even as bookkeeping automation grows.
Who are Sleek's biggest competitors in Singapore?
Sleek's main rivals in Singapore's digital corporate-services market are Osome, which markets machine-learning-driven bookkeeping and closed a $25M Series B in 2020 with added debt in 2024, and Grof, a newer entrant running direct pricing-comparison campaigns against Sleek as of May 2026.
How much funding has Sleek raised?
Sleek's disclosed rounds include a $14M Series A (Nov 2021) extended to $25M (Dec 2021), a $5M debt financing (Sept 2024) tied to reaching Singapore profitability, and a $23M Series B closed June 10, 2025, led by Ellerston Capital with Money Forward participating.
What does Sleek actually do?
Sleek is a Singapore-founded, tech-enabled platform offering company incorporation, corporate secretarial services, accounting and bookkeeping, payroll, tax, employment-pass support, and a MAS-licensed business account, operating across Singapore, Hong Kong, Australia and the UK as of 2026.
Timeline
  • 2025-06-10Sleek closes $23M Series B led by Ellerston Capital with Money Forward participating
  • 2025-06-09ACRA Corporate Service Provider licensing regime takes effect across Singapore industry
  • 2024-09Sleek secures $5M debt financing led by Fintech Nation Fund
  • 2024-06Sleek reports reaching profitability in its Singapore business (Q2 2024)
  • 2022-07Sleek secures Major Payment Institution license from Monetary Authority of Singapore
  • 2021-12Sleek extends Series A to total $25M with EDBI joining
  • 2021-11Sleek closes $14M Series A led by White Star Capital and Jungle Ventures
  • 2017Sleek founded in Singapore by Julien Labruyere and Adrien Barthel
Revision history
30 July 2026
First assessed. Protection under test. The text above is fixed as of this date and is not edited afterwards.
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