Stormboard
Bootstrapped Canadian digital whiteboard tool for team brainstorming and planning.
On the record
Checkpoint: Next independent headcount and revenue check (Latka update)
The call
Stormboard is a shrinking bootstrapped whiteboard tool squeezed between free Microsoft Whiteboard and general AI assistants, with no clear lock-in in a Miro-dominated market.
Stormboard makes online brainstorming and collaboration software, similar to Miro but much smaller with only about 40 customer reviews versus Miro's 1,692. It is hard to defend because Microsoft offers a free whiteboard tool built into Teams and Office, and because AI assistants like ChatGPT and Copilot can now do much of what Stormboard does, like generating ideas and organizing notes. The company has shrunk from 38 employees to 18, and the real question is whether its recent AI features and customer loyalty can slow the bleeding, or if it will keep contracting as customers choose the free Microsoft option or switch to AI instead.
Why
01
AI pressure: ChatGPT, Microsoft Copilot, Claude. General AI assistants now generate templates, notes, and summaries directly, cutting demand for a standalone whiteboard tool. Could AI do the core job? Yes, likely.
02
Bigger players: Microsoft Whiteboard, bundled free in Teams and Office 365. Microsoft gives away a whiteboard inside tools most companies already pay for, undercutting Stormboard's paid product on price and reach. Could a giant copy it? Yes, easily.
03
What protects it. Existing customers wired into Stormboard's Jira, Slack, and Teams integrations who haven't switched away yet.
What would change this call
Stormboard headcount stabilizes or grows past 18 within 12 months. Would indicate the current contraction (38 to 18) has reversed.
Microsoft announces new Whiteboard features bundled into Teams/Office 365. Shows the free incumbent tool is closing feature gaps with Stormboard.
Stormboard discloses audited ARR or a funding round publicly. Would independently confirm growth claims currently based only on Latka estimates.
Microsoft announces new Whiteboard features bundled into Teams/Office 365. Shows the free incumbent tool is closing feature gaps with Stormboard.
Stormboard discloses audited ARR or a funding round publicly. Would independently confirm growth claims currently based only on Latka estimates.
Key numbers
- Employees fell to ~18, down from 38 in 2021
- Latka estimates ARR ~$10M, up from $3.1M
- Miro has ~1,692 reviews vs Stormboard's ~40
Named risks
- Headcount decline from 38 to 18 employees between 2021 and 2024-2026 signals possible contraction.
- No structural moat identified against Microsoft's free bundled Whiteboard in Teams.
- StormAI is an Azure OpenAI wrapper easily replicated by competitors and general AI assistants.
- Revenue estimates unreconciled across sources, ranging from 1 million to 23.9 million dollars.
- Tiny install base of roughly 40 reviews vs Miro's 1,692 limits negotiating leverage and network effects.
Rivals, as read in July 2026
| Rival | Direction | Evidence |
|---|---|---|
| Miro | losing to | 1,692 reviews vs Stormboard's 40 on Software Advice as of 2026-07-05 |
| Microsoft (Whiteboard/Teams) | losing to | Free bundled Whiteboard in Teams competes directly with paid Stormboard tiers |
| Mural | contesting | Named as consistent peer competitor across market alternative lists, 2022 |
| Conceptboard | contesting | CB Insights lists Conceptboard revenue estimate of 15.1 to 36.1 million dollars, 2024-06-03 |
Questions people ask
- Is Stormboard profitable in 2026?
- Profitability is not disclosed. Stormboard is bootstrapped with no outside VC funding, and Latka estimated its revenue at roughly 10 million dollars as of November 2024, but no independent source confirms whether the company is currently profitable.
- Is Stormboard losing employees?
- Yes. Latka's tracker shows Stormboard's headcount fell from 38 employees in December 2021 to 27 in December 2023 and to about 18 as of its 2024 to 2026 estimate, a sustained contraction of more than 50 percent.
- Could AI replace Stormboard?
- Stormboard's core functions, brainstorming templates and note summarization, overlap heavily with general-purpose AI assistants like ChatGPT and Copilot. Its own StormAI, launched May 9, 2023 via Azure OpenAI, is a similar wrapper rather than a differentiated capability.
- Who is Stormboard's biggest competitor?
- Miro is Stormboard's biggest competitor and category leader, with about 1,692 reviews on Software Advice versus Stormboard's roughly 40 as of July 2026. Microsoft Whiteboard, bundled free in Teams, is also a major substitute threat.
- Who owns Stormboard?
- Stormboard is privately held and bootstrapped, founded in 2009 by CEO Reg Cheramy and CTO Michael Bollman, according to the company's own About Us page dated April 29, 2024. It has taken no venture capital, per Latka's November 2024 profile.
- What is Stormboard's revenue?
- Estimates vary widely by source. Latka estimated about 10 million dollars in revenue as of November 2024, up from 3.1 million in October 2024, while Growjo estimated just 1 million dollars in 2022, and Datanyze estimated 23.9 million, with no audited figure available.
Timeline
- 2026-07-05Software Advice comparison shows Miro with 1,692 reviews vs Stormboard's 40
- 2025-12-26Third-party review criticizes generic whiteboard AI features including Stormboard's category
- 2025-06-01Stormboard help center updates StormAI documentation, showing continued iteration
- 2024-11-29Latka estimates Stormboard at 10 million dollars ARR, bootstrapped, about 18 employees
- 2024-08-20Stormboard announces platform-wide rendering engine overhaul, 'New Stormboard'
- 2024-04-30StormAI 'next-gen' update adds idea summarization and refined template generation
- 2023-05-09Stormboard launches StormAI via Microsoft Azure OpenAI Service
- 2021-12Stormboard headcount recorded at 38 employees per Latka
- 2009Stormboard founded by CEO Reg Cheramy and CTO Michael Bollman in Edmonton, Alberta
Revision history
23 July 2026
First assessed. Little protection left. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources
- About Us, Stormboard (2024-04-29)
- Where is Stormboard Located? (2024-02-27)
- $10M ARR (Bootstrapped), Latka (2024-11-29)
- Stormboard Stock Price, Funding, Valuation, Revenue, CB Insights
- Revenue, Competitors, Alternatives, Growjo (2022-04-18)
- Management and Employees List, Datanyze
- Stormboard NYC Office
- Why Stormboard?
- Miro vs Stormboard (2026-07-05)
- Digital Whiteboard Stormboard Launches StormAI (2023-05-09)
- Our Next-Gen Update (2024-04-30)
- What is StormAI? (2025-06-01)