Truckstop.com
Freight matching platform and load board connecting truckers, brokers, and shippers across the US.
On the record
Checkpoint: SCOTUS Montgomery ruling on broker vetting liability could shift demand toward RMIS tooling
The call
Truckstop sits as the clear number two US load board behind DAT, with a founder-CEO back in charge and freight demand only tentatively recovering.
Truckstop runs the second-largest online platform in the U.S. where trucking companies find loads to haul. It has 30 years of shipping data and tools that are woven into how brokers work, which makes it sticky. But DAT, its bigger competitor (owned by a huge industrial company called Roper), is now using AI to predict freight rates and match loads smarter, which could let DAT pull customers away without needing Truckstop's platform. The real test is whether Truckstop hires a strong new leader fast enough to build its own AI strategy and whether the current uptick in freight shipments continues or fades.
Why
01
AI pressure: DAT Freight & Analytics' Ratecast AI rate-forecasting tool. DAT's Ratecast AI, live since 2022 with claimed 95%+ accuracy, pulls paid analytics demand toward DAT and away from Truckstop's tier. Could AI do the core job? Only partly.
02
Bigger players: DAT Freight & Analytics (Roper Technologies). DAT already leads load-board volume and has Roper's capital behind it to keep outspending Truckstop on data and AI tooling. Could a giant copy it? Probably.
03
What protects it. Three decades of proprietary rate and transaction data plus RMIS compliance tools wired into broker workflows keep carriers and brokers from switching easily.
What would change this call
Truckstop names a permanent CEO within 6 months of June 2025 departure. Shows whether leadership instability is resolved or continues to distract from competing with DAT.
DAT publicly reports broker/carrier adoption growth for Ratecast through 2026. Would show DAT's AI analytics pulling usage away from Truckstop's paid tier.
Freight market volume/rate indices (e.g. Cass Freight Index) trend through late 2026. Would show whether the freight recession is easing or deepening, affecting Truckstop's subscriber base.
DAT publicly reports broker/carrier adoption growth for Ratecast through 2026. Would show DAT's AI analytics pulling usage away from Truckstop's paid tier.
Freight market volume/rate indices (e.g. Cass Freight Index) trend through late 2026. Would show whether the freight recession is easing or deepening, affecting Truckstop's subscriber base.
Key numbers
- Estimated annual revenue near $180M
- Truckstop and DAT hold 85%+ combined load-board share
- Over 80M loads matched per year
Named risks
- DAT's shipped AI rate forecasting product Ratecast could erode Truckstop's paid analytics tier.
- Multi-year freight recession compresses paying subscriber base and revenue despite Feb 2026 turnaround signs.
- Leadership churn since June 2025 CEO exit with no confirmed permanent CEO named.
- May 2026 Supreme Court ruling removes broker liability shield, raising costs for Truckstop's core broker customers.
- New January 2026 FMCSA financial responsibility rule could shrink the active broker pool on the platform.
Rivals, as read in July 2026
| Rival | Direction | Evidence |
|---|---|---|
| DAT Freight and Analytics | contesting | Jointly hold 85%+ of US load board market with DAT as larger #1 share, as of 2026-06-30 |
| DAT Freight and Analytics | losing to | DAT's AI rate forecasting tool Ratecast, vendor-claimed 95%+ accuracy, still marketed as of 2026 |
| Trucker Path Truckloads app | gaining on | Truckstop struck a 2026 distribution partnership to surface its loads in the Truckloads app |
| Transfix | gaining on | Transfix cited as smaller rival with roughly 307 employees vs Truckstop's larger estimated scale |
| 123Loadboard and Direct Freight | gaining on | Cited in 2026 comparisons as smaller budget-tier alternatives to Truckstop's platform |
Questions people ask
- Is Truckstop.com profitable in 2026?
- Truckstop.com's financials are private and not company-disclosed. Third-party revenue estimates exist but are excluded here as aggregator figures. What is confirmed is that Truckstop and DAT jointly hold over 85% of the U.S. load-board market as of June 30, 2026, with Truckstop as the durable number two.
- Who owns Truckstop.com?
- ICONIQ Capital became majority shareholder of Truckstop.com via a strategic investment that closed April 3, 2019, with founder Scott Moscrip and management retaining meaningful ownership. The company remains private with no IPO or subsequent ownership change reported since that 2019 deal.
- Is DAT Truckstop.com's biggest competitor?
- Yes. DAT Freight and Analytics, owned by Roper Technologies, is consistently ranked the number one U.S. load board by volume, with Truckstop.com as the clear number two, per a June 30, 2026 comparison. DAT also markets an AI rate-forecasting tool called Ratecast, ahead of Truckstop on AI analytics.
- Could AI replace Truckstop.com's load board?
- AI could compress manual load search, rate benchmarking, and carrier vetting tasks, and DAT already ships an AI rate model, Ratecast. But Truckstop's 30 years of proprietary transaction data, RMIS compliance lock-in, and its 2026 MCP Server for AI agents make full replacement unlikely near-term.
- Did Truckstop.com have layoffs or leadership changes recently?
- CEO Kendra Tucker stepped down in June 2025 and founder Scott Moscrip returned as CEO, per FreightWaves reporting dated June 5, 2025. Employee-review aggregator content also references 2023 layoffs described internally in harsh terms, alongside company growth through acquisitions in 2025 and 2026.
- Is Truckstop.com a safe company to join right now?
- It is a stable, 30-year-old number two player in an 85%-plus duopoly with DAT, but faces leadership churn since the June 2025 CEO exit, a multi-year freight recession, and DAT's AI head start. Two 2025-2026 acquisitions, BusBot and Wize Load, suggest continued growth investment despite the uncertainty.
Timeline
- 2026-05-14US Supreme Court rules 9-0 that brokers lack FAAAA preemption shield in Montgomery v Caribe Transport II
- 2026-04-07Truckstop acquires heavy-haul rate platform Wize Load, rebrands as Truckstop Heavy Haul Rates
- 2026-02-24Truckstop Bloomberg Intelligence survey cites early signs of 2026 freight market turnaround
- 2026-01-16New FMCSA broker and freight forwarder financial responsibility rule takes full effect
- 2025-08-19Truckstop acquires BusBot Incorporated
- 2025-07-30Truckstop survey finds 60 percent of drivers optimistic about AI tools
- 2025-06-23Truckstop reverts brand and logo back to truckstop.com
- 2025-06-05CEO Kendra Tucker steps down, founder Scott Moscrip returns as CEO
- 2023-11-27Truckstop files patent for AI conversational assistant in freight platform
- 2019-04-03ICONIQ Capital's strategic investment deal closes, becoming majority shareholder
Revision history
23 July 2026
First assessed. Protection under test. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources
- DAT vs Truckstop Load Board: Full Comparison (2026) (2026-06-30)
- Truckstop.com - Overview, News & Similar companies (2026-07-14)
- Best Cargo Van Load Boards (2026)
- Innovation Starts with Identity (2025-06-23)
- Truckstop - M&A Summary, Ownership, and Business Overview (2023-07-17)
- Breaking: Kendra Tucker steps down as Truckstop CEO (2025-06-05)
- Truckstop's Competitors, Revenue... (2025-08-18)
- Truckstop.com acquires heavy haul rate platform Wize Load (2026-04-07)
- Truckstop Load Board for Carriers, Brokers & Shippers (2026-07-06)
- 4 keys to freight rate forecasting with artificial intelligence (2022-05-03)
- What's New at Truckstop (2026-07-13)
- Truckstop 2026 Company Profile