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Vertical and industry software · Japan

Ubiregi

ubiregi.com ↗

Japanese tablet POS SaaS for restaurants and retailers, running since 2010.

Protection under test
Assessed 30 July 2026 · Evidence as of 30 July 2026
Something worth protecting exists and is being tested right now.
On the recordSince 30 July 2026 · Checkable from H2 2025 · Every call on the record Checkpoint: Review of Ubiregi Enterprise tier traction and any new funding announcement since the July 2024 launch
The call

Ubiregi keeps a loyal but small base in Japan's POS market, far behind Airregi and Smaregi, betting its Enterprise pivot can open new ground before its capital gap widens.

Ubiregi sells point-of-sale and restaurant management software to mid-market restaurants in Japan. It is hard to replace because restaurants get locked into its payment systems and workflows, and it keeps 99.4% of its customers year to year, but it is much smaller than Airregi (a free Recruit product used by 900,000 restaurants) and faces a new, well-funded competitor called Dinii that is attacking the same large restaurant chains where Ubiregi's biggest customers sit. The one thing that could change everything is whether Ubiregi's new Enterprise division, launched in July 2024, can win real contracts with major chains at high prices without relying on its partner Toshiba Tec, which also competes against it directly.

Why
01
AI pressure: None apparent. No AI product directly targets Ubiregi yet, though rivals could add AI analytics on top of transaction data. Could AI do the core job? Only partly.
02
Bigger players: Recruit Holdings (Airregi). Airregi's free-to-start POS, bundled through Recruit's distribution, already runs about 900k accounts versus Ubiregi's roughly 40k. Could a giant copy it? Yes, easily.
03
What protects it. Deep payment and terminal integrations plus 99.4% paid-account retention keep existing restaurant and retail clients from switching easily.
What would change this call
Ubiregi announces a new funding round or Series C within the next year. Would show capital gap versus Dinii is closing rather than widening.
Ubiregi Enterprise names a large-chain client beyond Diamond Dining or university co-ops. Would show the Enterprise pivot is winning real business independent of Toshiba Tec.
Airregi or Smaregi launches an enterprise or AI-analytics tier before Ubiregi Enterprise scales. Would show incumbents closing off Ubiregi's one escape route from the SMB market.
Key numbers
  • 40,248 accounts with 99.4% monthly retention (2026-05-01)
  • Airregi has about 900,000 registered accounts (2024-09-01)
  • Dinii raised 7.46 billion yen in Series B funding (2024-09-01)
Named risks
  • No disclosed funding round since June 2020 while rivals like Dinii raise billions of yen. Severity: high
  • Subscale account base (24k-40k) versus Airregi's near-900k free-tier distribution. Severity: high
  • Toshiba Tec is simultaneously Ubiregi's sales partner and a competing incumbent in the enterprise segment. Severity: medium
  • No shipped customer-facing AI feature found as of August 2025 despite competitors' AI-subsidy messaging. Severity: medium
  • Revenue and headcount data are unverified beyond a 2022 snapshot of 80 employees. Severity: low
Rivals, as read in July 2026
RivalDirectionEvidence
Airregi (Recruit)losing toAirregi ~900k accounts (vendor-claimed, Sept 2024) vs Ubiregi ~24k-40k accounts, 2025-2026
Smaregilosing toSmaregi claims ~45k-48k stores (Jan 2025) vs Ubiregi's ~24k-40k accounts
Diniigaining onDinii raised ¥7.46bn Series B in Sept 2024, attacking same restaurant-DX segment
Toshiba TeccontestingSales partner since 2021 but also entrenched incumbent in enterprise segment Ubiregi is targeting
Questions people ask
Is Ubiregi profitable in 2026?
No profit or revenue figures have been disclosed. Ubiregi is privately held with cumulative equity funding of just $3.03M and no new funding round since June 2020, per CB Insights, though it reports 99.4% paid-account retention as of May 2026 (vendor-claimed).
Who is Ubiregi's biggest competitor?
Recruit's free-to-start Airregi is the dominant threat, claiming roughly 900,000 registered accounts as of September 2024 (vendor-claimed), versus Ubiregi's own reported 40,248 accounts as of May 2026, a gap of over 20x in scale.
Could AI replace Ubiregi's POS system?
Basic checkout and reporting functions are commoditizable, but Ubiregi's payment-terminal integrations (Rakuten Pay Terminal, September 2025; SB C&S PayCAS Mobile, June 2025) create switching costs. As of August 2025, no shipped customer-facing AI feature has been found in its product roadmap.
How many customers does Ubiregi have?
Ubiregi reports 40,248 cumulative accounts with 99.4% monthly paid-account retention as of May 2026 (vendor-claimed). A third-party comparison from BOXIL in May 2025 put active accounts closer to 24,000, well below Smaregi's 115,000 and Airregi's 817,000.
Has Ubiregi raised any funding recently?
No new round has been reported since June 2020, when CB Insights recorded a 'Corporate Minority II' round bringing cumulative funding to $3.03M. A separate Japanese source cites ¥1.68 billion (~$11-12M) cumulative as of August 2022, but no fresh capital has surfaced since.
What is Ubiregi Enterprise and why does it matter?
Launched in July 2024, Ubiregi Enterprise targets large restaurant and retail chains with core-system integration and dedicated support. It is described as Ubiregi's main structural escape from its subscale SMB position, but it competes against Toshiba Tec, which is also Ubiregi's own sales partner since 2021.
Timeline
  • 2026-01Launched Ubiregi Connect+, a sub-line connectivity add-on for network outage resilience
  • 2025-09Integrated with Rakuten Pay Terminal to avoid duplicate settlement entry
  • 2025-08Overhauled QR Order and Payment for full smartphone-based ordering and payment
  • 2025-06Integrated with SB C&S's PayCAS Mobile payment service
  • 2025-05BOXIL comparison put Ubiregi at ~24,000 accounts vs Smaregi ~115,000, Airregi ~817,000
  • 2024-09Rival Dinii raised ¥7.46 billion Series B, targeting restaurant-DX segment
  • 2024-07Launched Ubiregi Enterprise for large-chain, custom-integration deployments
  • 2024-06Reported QR ordering and payment adoption grew 3.2x from 2020 to 2024
  • 2021-01Toshiba Tec became Ubiregi's sales partner
  • 2020-06Most recent disclosed funding round, Corporate Minority II, per CB Insights
Revision history
30 July 2026
First assessed. Protection under test. The text above is fixed as of this date and is not edited afterwards.
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