Volkswagen Group
German auto group selling VW, Audi, and Porsche vehicles worldwide.
VW still sells millions of cars a year but its margins and software lead have slipped behind China's EV makers, and it is now leaning on Rivian and Xpeng to close the gap.
Volkswagen Group is one of the world's biggest car manufacturers, with famous brands like Audi, Porsche, and Skoda. The company is struggling because it makes cars the old way and bought its software technology from other companies like Xpeng instead of building it in-house, which means Tesla, BYD, and Xpeng now control the computer brain that customers actually care about. VW's profits have been cut in half, Porsche profits nearly disappeared, and the company says it costs 20% more to build a car than its rivals do, but its ownership structure (part state-owned, with complicated voting rules) makes it hard to cut costs fast enough. The one thing that could turn this around is whether two new deals actually work: a joint project with Rivian to build software-smart cars, and a deal to use Xpeng's software in new models starting in 2027, but both are still being tested and could slip again.
RV Tech (VW-Rivian JV) ships its promised SDV platform on schedule or delays again. Shows whether outsourced software can close the gap with Tesla and BYD.
Xpeng VLA 2.0 licensing reaches its targeted first customer delivery in 2027. Shows whether the China software partnership is stopping VW's China share loss.
- Net income fell ~44% to €6.9-7.5B in 2025
- Porsche operating profit collapsed 98% to €90M
- Up to 100,000 total job cuts under discussion
- Up to 100,000 job cuts under negotiation with IG Metall, unresolved plant closure decisions.
- Porsche profit engine collapsed 98% in 2025, weakening group's most profitable brand.
- Software and autonomy leadership outsourced to Xpeng and Rivian, exposing execution dependency risk.
- US tariffs cost €600 million in Q1 2026 alone, ongoing trade policy exposure.
- Qatar Investment Authority's ~10% stake reportedly blocked a VW plan, signaling governance friction.
| Rival | Direction | Evidence |
|---|---|---|
| BYD | losing to | Cited as active China share taker alongside a self-calculated 20% cost disadvantage, July 13, 2026 |
| Xpeng | contesting | VW became first customer for Xpeng VLA 2.0 driving system, March 2026, while Xpeng also competes in China EV market |
| Tesla | losing to | VW CEO says company is closing a growing software gap with Tesla, per March 30, 2026 comments |
| Rivian | contesting | VW committed up to $5.8B to joint SDV venture RV Tech, unlocked $1B tranche after passing tests March 2026 |
| BMW and Mercedes-Benz | contesting | Both named as facing similar profit declines and Chinese competitive pressure, July 13, 2026 |
- Is Volkswagen Group profitable in 2026?
- Yes but weaker: Q1 2026 revenue was €75.7 billion with operating profit of €2.5 billion, an operating margin of 3.3%, down 14% year over year, hurt by €600 million in US tariff costs, per results reported June 16, 2026.
- Is Volkswagen cutting jobs?
- Yes. Group headcount fell about 29,000 to 625,100 by end of Q1 2026 from 654,400 in 2023, and CEO Oliver Blume confirmed on July 13, 2026 that up to 50,000 more cuts are being weighed, potentially totaling 100,000 worldwide.
- Could AI replace Volkswagen's software team?
- VW's in-house CARIAD software effort largely failed, so VW now licenses Xpeng's VLA 2.0 autonomous driving stack in China from March 2026 and co-develops software defined vehicle architecture with Rivian, ceding AI leadership to outside specialists rather than building it internally.
- Who is Volkswagen's biggest competitor?
- Chinese EV maker BYD and software leader Xpeng are cited as the main competitive threats eroding VW's China share, while Tesla is repeatedly named as the software benchmark VW is trying to catch, per VW's own March 30, 2026 CEO comments.
- Who owns Volkswagen Group?
- Porsche SE holds roughly 31% of capital and about 50.7% of voting rights; the State of Lower Saxony and Qatar Investment Authority (about 10%) are other major shareholders, and the Volkswagen Law caps any shareholder's voting rights at 20%, per Wikipedia data as of July 20, 2026.
- Why did Porsche's profit collapse in 2025?
- Porsche AG's operating profit fell to €90 million in 2025 from €5.3 billion in 2024, a roughly 98% collapse, contributing to €4.7 billion in group impairments and goodwill write-offs tied to Porsche and US tariffs, per VW's 2025 annual report.
- 2026-07-13Blume confirms weighing 50,000 more job cuts, total up to 100,000, citing 20% cost disadvantage
- 2026-07-13Supervisory board rejects closing four German plants, approves halving model lineup, cuts capacity to 9M
- 2026-06-30VW raises about $8.5 billion selling 51% of Everllence ship engine unit
- 2026-06-16Report shows Q1 2026 revenue €75.7B, operating margin 3.3%, workforce down ~29,000 since 2023
- 2026-04-21VW unveils Agentic AI roadmap and China Electronic Architecture at Auto China 2026
- 2026-03-31RV Tech joint venture with Rivian passes winter SDV testing, unlocks $1B funding tranche
- 2026-03-01VW becomes first customer for Xpeng's VLA 2.0 driving system, targeting 2027 delivery
- 2025-12-30FY2025 results: net income down ~44-45%, operating margin 2.8%, revenue €321.9B flat
- 2024-11-01Rivian and Volkswagen Group Technologies (RV Tech) joint venture founded
- Volkswagen Group Annual Report 2025 (2025-12-30)
- Volkswagen Group Annual Report 2025 (2025-12-30)
- Volkswagen cuts up to 50,000 jobs in Germany (2026-07-15)
- Volkswagen reduces its global workforce (2026-06-16)
- Volkswagen confirms weighing up to 50,000 more job cuts (2026-07-13)
- VW chief confirms plan to cut 50,000 jobs as board rejects plant closures (2026-07-13)
- One year after its founding (2025-11-12)
- Rivian's JV with Volkswagen Picks Flow (2026-07-13)
- Xpeng secures VW as first customer for VLA 2.0 (2026-02-24)
- Volkswagen Weighs 50,000 More Job Cuts (2026-07-14)
- Volkswagen Group (2026-07-20)
- Volkswagen cuts up to 50,000 jobs in Germany (2026-07-15)