Is Wallapop profitable in 2024?

Yes. Wallapop reported 2024 revenue of about EUR101 million, up 13% year on year, and said it achieved profitability in its core Spanish market for the first time that year, per reporting dated 2025-08-05.

Who owns Wallapop now?

South Korea's Naver Corporation fully owns Wallapop. Naver held a ~29.5% stake from 2021-2023, then agreed in August 2025 to buy the remaining ~70.5% for EUR377 million; the deal closed on 2026-01-30 after Spanish regulatory approval.

Who is Wallapop's biggest competitor?

Vinted and Milanuncios (owned by Adevinta) are the closest rivals. Wallapop and Vinted together held nearly 80% of monthly active users among Spanish resale apps in 2024, while Milanuncios shows comparable or higher raw web traffic per 2026 analytics.

Could AI replace Wallapop's marketplace?

Unlikely to replace it outright. Wallapop owns the underlying inventory and two-sided liquidity that AI agents can't conjure; instead it is using AI (an Albatross discovery partnership signed 2026-02-12) to improve search and recommendations, not to substitute for its listings.

Is Wallapop expanding outside Spain?

Yes, it already operates in Italy (launched 2021) and Portugal (launched 2022). As of a 2026-05-27 report, parent Naver was floating France, Germany and the UK as further expansion targets, though budget commitment was not yet confirmed.

How much did Naver pay for Wallapop?

Naver agreed in August 2025 to pay EUR377 million for the ~70.5% of Wallapop it did not already own, implying a company valuation of roughly EUR600 million; the acquisition closed on 2026-01-30.

E-commerce and marketplaces · subsidiary of Naver Corporation · Spain

Wallapop

wallapop.com ↗

Spanish peer-to-peer resale app for secondhand goods, now fully owned by Naver.

Protection under test

Assessed 22 July 2026 · Evidence as of 22 July 2026

Something worth protecting exists and is being tested right now.

On the recordSince 22 July 2026 · Checkable from Aug 7, 2026 · Every call on the record Checkpoint: Naver Q2 2026 consolidated earnings reveal Wallapop integration and profitability

The call

Wallapop is profitable and locally dominant, but its fate now hinges on whether Naver treats it as a growth bet or a line item.

Wallapop lets people buy and sell used items locally in three European countries and makes money doing it. The company's strength comes from having lots of buyers and sellers in the same area, plus the habit people have developed using it, but established rivals like Milanuncios and Vinted are right there competing for the same customers, and giants like Amazon and TikTok are starting to let people resale items too. What matters most is whether Naver's AI tools and expansion plans actually work when the company reports earnings in August 2026, and whether competitors like Milanuncios suddenly invest more money to fight back.

Why

AI pressure: Shopping agents and AI-powered discovery tools that bypass browsing apps. AI agents that search and buy across sites could route around Wallapop's app, cutting into browsing-driven listings traffic. Could AI do the core job? Unlikely.

Bigger players: Amazon, Temu, TikTok Shop pushing into resale, plus Vinted and Milanuncios in-market. Generalist platforms adding secondhand categories and Vinted's cross-border scale both pull at Wallapop's user base. Could a giant copy it? Yes, easily.

What protects it. Hyperlocal listing density and buyer-seller network in Spain, Italy, Portugal that's hard to replicate overnight.

What would change this call

Naver Q2 2026 earnings (~Aug 7, 2026) show Wallapop's profit/loss contribution. Reveals whether integration is financially healthy or a drag on Naver.
Naver commits real budget to France/Germany/UK expansion within 2Q 2026. Shows growth thesis is funded, not just slideware.
Adevinta announces increased investment in Milanuncios' resale category. Would signal direct competitive testing of Wallapop's network moat in Spain.

Key numbers

€101M revenue, 2024 (2025-08-05)
~20M users across Spain, Italy, Portugal (2025-08-05)
Naver paid €377M for remaining 70.5% stake (2025-08-05)

Named risks

Naver integration outcome unproven until Q2 2026 earnings (~2026-08-07). Severity: high
France, Germany, UK expansion could remain unfunded slide-ware. Severity: medium
Competitive pressure from Vinted, Milanuncios and generalist resale entrants. Severity: medium
Albatross AI engagement gains are vendor reported and only tested on 10% of traffic. Severity: medium

Rivals, as read in July 2026

Rival	Direction	Evidence
Vinted	contesting	Vinted and Wallapop together held ~80% of Spanish resale-app MAUs in 2024
Milanuncios (Adevinta)	gaining on	Shows comparable or higher web traffic than Wallapop per 2026-05-12 Semrush data
Facebook Marketplace	contesting	Widely used generalist alternative cited alongside Wallapop in 2026 market commentary
Amazon, Temu, TikTok Shop	gaining on	Generalist platforms expanding into resale categories in Iberia as of 2026-05-15

Questions people ask

Is Wallapop profitable in 2024?: Yes. Wallapop reported 2024 revenue of about EUR101 million, up 13% year on year, and said it achieved profitability in its core Spanish market for the first time that year, per reporting dated 2025-08-05.
Who owns Wallapop now?: South Korea's Naver Corporation fully owns Wallapop. Naver held a ~29.5% stake from 2021-2023, then agreed in August 2025 to buy the remaining ~70.5% for EUR377 million; the deal closed on 2026-01-30 after Spanish regulatory approval.
Who is Wallapop's biggest competitor?: Vinted and Milanuncios (owned by Adevinta) are the closest rivals. Wallapop and Vinted together held nearly 80% of monthly active users among Spanish resale apps in 2024, while Milanuncios shows comparable or higher raw web traffic per 2026 analytics.
Could AI replace Wallapop's marketplace?: Unlikely to replace it outright. Wallapop owns the underlying inventory and two-sided liquidity that AI agents can't conjure; instead it is using AI (an Albatross discovery partnership signed 2026-02-12) to improve search and recommendations, not to substitute for its listings.
Is Wallapop expanding outside Spain?: Yes, it already operates in Italy (launched 2021) and Portugal (launched 2022). As of a 2026-05-27 report, parent Naver was floating France, Germany and the UK as further expansion targets, though budget commitment was not yet confirmed.
How much did Naver pay for Wallapop?: Naver agreed in August 2025 to pay EUR377 million for the ~70.5% of Wallapop it did not already own, implying a company valuation of roughly EUR600 million; the acquisition closed on 2026-01-30.

Timeline

2026-04-30Naver Q1 2026 results list Wallapop as newly consolidated into global C2C segment
2026-02-12Wallapop signs strategic partnership with Albatross for real-time AI discovery
2026-01-30Naver formally completes acquisition of remaining Wallapop stake
2025-08-05Naver announces deal to buy remaining ~70.5% of Wallapop for EUR377 million
2023-01-18Wallapop raises ~$87M Series G extension at ~$832M valuation, led by Naver/Korelya
2021-02-01Wallapop closes $191M Series G round led by Korelya at ~$840M valuation

Revision history

22 July 2026

First assessed. Protection under test. The text above is fixed as of this date and is not edited afterwards.

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