ZeroFox
ZeroFox finds and takes down fake accounts, phishing sites, and impersonation scams for companies and executives.
ZeroFox still has real takedown reach through its partner network, but it's boxed in between cheaper AI-native detection startups and bigger platforms bundling the same service for free.
ZeroFox finds and takes down fake websites, phishing pages, and brand imposters for banks, retailers, and government agencies. It has real advantages: a network of 50+ internet service providers and domain registrars that can remove threats in about 15 minutes, plus an exclusive partnership with Google that puts its warnings on 5 billion devices. The problem is that newer, AI-powered competitors like Bolster and Flare do the same detection work faster and cheaper, and giants like Mastercard, Check Point, and CrowdStrike are bundling this protection into their existing security platforms instead of buying it separately. The company went private in 2024 at a steep discount (worth one-quarter what investors thought two years earlier), laid off workers, and stopped sharing financial updates, which suggests investors now see it as a stable cash business, not a growth opportunity. The question that matters most: can ZeroFox's unique relationships with internet providers and Google actually keep customers from switching to cheaper AI alternatives, or will it eventually get sold off or squeezed for cash by its current owner?
Public loss of Google Web Risk exclusivity or a major ISP/registrar partner from the Global Disruption Network. Would show the core enforcement moat is eroding.
A second round of layoffs beyond 2024's 16% cut, or headcount falling below 850. Would show cash extraction continuing under PE ownership rather than growth.
- $188.4M ARR, up 20% YoY
- Taken private at $350M, a 75% haircut from $1.4B
- Headcount cut ~16% in 2024, now 850-976 staff
- No public financial disclosure since May 2024 privatization limits verification of growth or margins.
- AI-native rivals (Bolster, WhiteIntel, Flare) undercutting detection layer on speed and price.
- Platform incumbents (Mastercard, Check Point, CrowdStrike) bundling DRP as a feature, not standalone purchase.
- PE owner Haveli may prioritize cash extraction or resale over reinvestment in growth.
- Active brand-impersonation campaign (73 domains) could create customer trust or phishing exposure.
| Rival | Direction | Evidence |
|---|---|---|
| Recorded Future (Mastercard) | gaining on | Mastercard acquired Recorded Future in 2024, bundling threat intel into a larger platform |
| Cyberint (Check Point) | gaining on | Check Point acquired Cyberint in 2024, folding DRP into its security suite |
| Bolster AI | contesting | Runs explicit 'vs ZeroFox' marketing as of June 2026 calling ZeroFox analyst-heavy |
| WhiteIntel | contesting | Markets itself as cheaper dark-web/credential monitoring alternative, May 2026 comparison content |
| CrowdStrike | gaining on | Larger endpoint/threat-intel platform positioned to bundle DRP as a feature |
| Flashpoint | contesting | Positions itself as deeper primary-source dark-web intel leader vs ZeroFox, July 2026 comparison page |
- Is ZeroFox profitable in 2026?
- ZeroFox has not disclosed financials since going private in May 2024. Its last public figures showed FY2024 (ended Jan 31, 2024) ARR of $188.4 million, up 20% YoY, with positive free cash flow reported at the time, but no post-privatization results have been released.
- Who owns ZeroFox now?
- ZeroFox is owned by Haveli Investments, an Austin-based tech-focused private equity firm, which took the company private in a deal announced Feb 6, 2024 and closed May 13, 2024, valuing it at roughly $350 million enterprise value versus its 2022 SPAC valuation near $1.4 billion.
- Has ZeroFox had layoffs?
- Yes. ZeroFox cut roughly 16% of staff (about 150 employees) in 2024 following its take-private deal, per Crustdata's tracked data. Headcount estimates for mid-2026 range from roughly 859 (Crustdata, July 2026) to 976 (Revelio Labs, Dec 2025).
- Could AI replace ZeroFox?
- ZeroFox's core scraping and detection work is exactly what AI-native rivals like Bolster AI, WhiteIntel, and Flare are targeting with cheaper automation as of mid-2026. But its Global Disruption Network of 50+ ISP/registrar partners plus exclusive Google Web Risk access is an enforcement layer that pure-AI tools cannot easily replicate.
- Who is ZeroFox's biggest competitor?
- Mastercard's Recorded Future and Check Point's Cyberint, both acquired in 2024, now compete as bundled features inside larger security platforms. AI-native challenger Bolster AI also runs explicit 'vs. ZeroFox' comparison marketing as of June 2026, framing ZeroFox as manual and analyst-heavy.
- Did ZeroFox go public or private?
- ZeroFox went public via SPAC merger with L&F Acquisition Corp on August 4, 2022 at roughly $1.4 billion valuation, then was taken private by Haveli Investments on May 13, 2024 for about $350 million, a roughly 75% discount to its SPAC valuation.
- 2026-06-25ZeroFox research team disclosed 73 correlated domains impersonating its own brand
- 2026-06Launched 'AI Analytics' in-platform reporting feature and named Leader in QKS Group SPARK Matrix
- 2025-12-02Named new CTO Shon Myatt and CRO Kyle Novellano, disclosed custom AI/SLM threat detection models
- 2025-09-18Announced managed DRP partnership with Swisscom in Switzerland
- 2024-11Divested IDX breach-response subsidiary to Kingswood Capital Management
- 2024-05-13Haveli Investments completed acquisition; ZFOX delisted from Nasdaq
- 2024-04-22Miller v. ZeroFox Holdings shareholder suit over merger disclosures voluntarily dismissed
- 2024-02-06Agreed to be acquired by Haveli Investments for ~$350M EV, $1.14 per share
- 2022-08-04Went public via SPAC merger with L&F Acquisition Corp at ~$1.4B valuation
- EX-99.1 (2024-02-05)
- EX-99.1
- ZeroFox - Headcount, Funding & Open Jobs (2026-07-08)
- ZeroFox Number of Employees 2026 (2026-06-29)
- What to Consider When Choosing a Cybersecurity Provider (2025-10-22)
- ZeroFox Announces New CTO and CRO to Accelerate Product Innovation and Global Growth (2025-12-02)
- ZeroFox Alternatives: The Best 6 Competitors in 2026 (2026-06-10)
- Share on X [coordinated impersonation disclosre] (2026-06-25)
- 24-cv-02711 (2026-05-14)
- Products, Competitors, Financials...
- ZeroFox Partners with Swisscom to Advance Digital Risk Protection in Switzerland (2025-09-18)
- Management and Employees List