WillItSurvive
Insurance technology companies · absorbed · Germany

Coya

coya.com ↗

Coya was a German digital renters/liability insurer, now defunct after acquisitions.

Little protection left
Assessed 23 July 2026 · Evidence as of 23 July 2026
Not much stands between this business and its pressures.
On the recordSince 23 July 2026 · Checkable from n/a · Every call on the record Checkpoint: None dated; only watch item is further Getsafe distress or brand confusion with Nasdaq's Coya Therapeutics
The call

Coya stopped existing as an independent company years ago; its customers now belong to Getsafe, and the coya.com domain just redirects.

Coya was a German insurance company that got bought by Luko in 2022, then disappeared when Luko went bankrupt in 2023. Its 50,000 customers were sold to a rival called Getsafe, so there is no Coya business left to analyze. The only thing to watch is whether Getsafe stays healthy enough to keep serving those customers, since any money problems there could scatter the remaining Coya book again.

Why
01
AI pressure: None apparent. There is no active Coya business left for AI to eat or feed; the brand exists only as a redirect page. Could AI do the core job? Yes, likely.
02
Bigger players: Allianz (via Allianz Direct) and Getsafe. Getsafe already holds the ~50,000 ex-Coya policies, and Allianz Direct absorbed Luko's French business; Coya itself has no operations. Could a giant copy it? Yes, easily.
03
What protects it. None apparent; the entity has no team, funding, or product roadmap under its own name.
What would change this call
Getsafe reports financial distress, layoffs, or further consolidation of its policy book. Would show the former Coya customers are still being reshuffled among insurtechs.
coya.com domain changes ownership or redirect target again. Would confirm the Coya brand has fully changed hands or been retired.
Any German regulatory filing lists 'Coya' as an active legal entity. Would be the only evidence Coya could have relaunched independently.
Key numbers
  • $40-70M lifetime funding raised, now lost (2022)
  • ~50,000 ex-Coya policies now held by Getsafe (Oct 2023)
  • Luko entered French receivership (Nov 2023)
Named risks
  • Coya has no operating entity, funding, or team; it is fully defunct as of 2023. Severity: high
  • Core historical workflows, underwriting and claims triage, are highly exposed to AI automation industry-wide. Severity: medium
  • Brand confusion with unrelated Nasdaq biotech Coya Therapeutics (COYA) generates search noise. Severity: medium
  • Further financial distress at Getsafe could again disrupt former Coya customers. Severity: medium
Rivals, as read in July 2026
RivalDirectionEvidence
Getsafelosing toGetsafe absorbed the ex-Coya customer book of about 50,000 policies in October 2023
Allianz (Allianz Direct)losing toNamed predator via AI-driven claims automation; acquired remaining Luko business January 2024
CLARKcontestingFrankfurt-based digital insurance manager competed with Coya during its 2018-2022 operating period
Lukolosing toAcquired Coya in January 2022, then itself collapsed into receivership by November 2023
Questions people ask
Is Coya still an operating insurance company in Germany?
No. Coya AG lost independent existence in January 2022 when acquired by French insurtech Luko. Luko then collapsed into French receivership in November 2023, and the former Coya customer book (about 50,000 policies) had already been sold to Getsafe in October 2023.
Who owns Coya's former customers now?
Getsafe, a German neo-insurer, acquired Luko's German portfolio, roughly 90% ex-Coya customers and about 50,000 policies, in October 2023. The coya.com domain now redirects with the message 'Luko Deutschland kommt zu Getsafe' as of a July 2026 check.
Could AI replace Coya's business model?
The question is largely moot since Coya is defunct. Its core workflows, digital onboarding, underwriting, and claims triage on standardized personal lines, are among the most AI-automatable insurance processes, but there is no remaining independent Coya team or product to disrupt as of 2026.
Who is Coya's biggest competitor?
By 2026 Coya has no operations to compete with anyone. Historically it competed with Getsafe and CLARK in German digital insurance; Getsafe ultimately absorbed its customer book in October 2023, and Allianz Direct absorbed the remaining Luko business in January 2024.
Was Coya profitable before it shut down?
No public profitability figures exist. A third-party post-mortem published January 2026 estimated Coya raised and lost roughly $70 million without reaching sustainable scale before being acquired by Luko in January 2022 at what analysts described as a steep discount.
How much funding did Coya raise before failing?
Coya raised roughly $30 to $46 million across seed and Series A rounds between 2017 and 2018, backed by Peter Thiel's Valar Ventures, e.ventures, La Famiglia, and Yabeo Capital, according to a 2017 funding report.
Timeline
  • 2024-01Allianz Direct acquires Luko's remaining French home-insurance business for about euro 4.3 to 5 million
  • 2023-11Luko enters French court receivership after failed Admiral Group rescue deal
  • 2023-10Getsafe acquires Luko's German portfolio, about 50,000 policies, roughly 90 percent ex-Coya
  • 2022-01Coya AG acquired by French insurtech Luko and rebranded as Luko in Germany
  • 2018Coya obtains full BaFin insurance carrier license and launches home contents insurance
  • 2017-09Coya reported raising funding round including Peter Thiel's Valar Ventures
  • 2016-09Coya AG founded in Berlin by Andrew Shaw, Peter Hagen, and Sebastian Villarroel
Revision history
23 July 2026
First assessed. Little protection left. The text above is fixed as of this date and is not edited afterwards.
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Sources