WillItSurvive
Financial data and information services · United States

Finviz

finviz.com ↗

Finviz is a bootstrapped stock screener and market visualization site used daily by US retail traders.

Protection under test
Assessed 22 July 2026 · Evidence as of 22 July 2026
Something worth protecting exists and is being tested right now.
On the recordSince 22 July 2026 · Checkable from mid-2027 (filing for FY2026) · Every call on the record Checkpoint: 2026 Slovak fiscal filing showing whether margin decline continued or reversed
The call

Finviz still gets used every day, but it grew revenue in 2025 by cutting margin, right as AI-native screeners started shipping the features it doesn't have.

Finviz helps US stock traders find investments by filtering and charting data. It built steady revenue and loyal users over 15 years, but that advantage is crumbling: TradingView offers more features on mobile and worldwide reach, while newer AI tools like Deepvue and Trade Ideas let traders just ask questions instead of clicking through screens like Finviz requires. Finviz's profit margin shrank in 2025 even though sales grew, a sign rivals are stealing its paid customers. The one thing that could save Finviz is shipping AI features fast enough to feel like a modern tool rather than an old one.

Why
01
AI pressure: Deepvue, TradeAlgo (TradeGPT), Trade Ideas (Holly). Conversational AI screeners now answer the same questions Finviz's grid was built to answer, and they're pulling paid Elite users away. Could AI do the core job? Yes, likely.
02
Bigger players: TradingView. TradingView already matches Finviz on heatmaps and screening while offering broader global coverage and better mobile. Could a giant copy it? Yes, easily.
03
What protects it. Fifteen years of habitual daily use by US retail traders who know the layout by muscle memory.
What would change this call
Finviz's 2026 Slovak fiscal filing shows margin decline continuing past the 6.7% drop in 2025. would show AI-native rivals are still winning paying customers despite revenue growth.
Finviz ships a second real AI feature (conversational query or agent scanning) by end of 2026. would show Finviz is defending its premium segment instead of conceding it.
StockAnalysis.com or TradingView post further year-over-year traffic or user growth in 2026. would confirm the gap between Finviz and AI-native or broader rivals is widening.
Key numbers
  • Revenue grew 17.9% in 2025 (2025-07-17)
  • Net margin fell 6.7% same period (2025-07-17)
  • Elite tier priced at $299.50/year, discounted to $199.50 (2026-06-30)
Named risks
  • Margin compression in 2025 (-6.73%) alongside revenue growth signals AI-native rivals winning paid customers. Severity: high
  • Only one AI feature shipped (Oct 2025) versus fuller AI stacks from Deepvue, TradeAlgo, Trade Ideas. Severity: high
  • No proprietary data, regulatory cover, or structural lock-in beyond brand and habit. Severity: medium
  • Founders avoid media and disclosure, limiting visibility into ownership or strategic changes. Severity: low
  • Inconsistent public data on revenue, headcount, and founding details undermines analyst confidence. Severity: medium
Rivals, as read in July 2026
RivalDirectionEvidence
TradingViewlosing toRanked ahead of Finviz for global coverage and mobile screening, Investopedia 2025-06-27
Deepvuelosing toShips conversational AI screening at $41/month, positioned as Finviz alternative, 2026-05-16
Trade Ideaslosing toHolly AI engine offers live automated scanning Finviz lacks, priced $89 to $178+/mo, 2026-06-28
TradeAlgocontestingTradeGPT agent trained on 50M+ data points marketed against Finviz, 2026-02-23
StockAnalysis.comgaining onTraffic reportedly grew 45% YoY in 2025 per SimilarWeb data cited 2026-04-01
Stock Roverlosing toOffers 700+ fundamental metrics versus Finviz's roughly 20 to 70 filters, 2026-02-06
Questions people ask
Is Finviz profitable in 2025?
Yes. Finviz's Slovak operating entity, Finviz s.r.o., saw net sales revenue grow 17.94% year over year in 2025, though net profit margin declined 6.73% in the same period, per EMIS corporate filing data dated 2025-07-17. A 2026 Slovak press feature also called it among the country's most profitable companies.
Who owns Finviz?
Finviz is privately held and reportedly unfunded, with no VC or institutional funding rounds identified as of 2026-06-09 per Accio. Its operating entity, Finviz s.r.o., has been registered in Bratislava, Slovakia since January 8, 2009; founders avoid media contact and don't disclose ownership structure details, per a 2026-07-16 Slovak Spectator feature.
Could AI replace Finviz?
AI-native rivals already replicate Finviz's core screening function: Deepvue offers conversational AI research at $41/month (2026-05-16) and Trade Ideas uses its Holly AI engine for automated scanning. Finviz has shipped only one AI feature, 'Why Is It Moving?', launched 2025-10-02, versus fuller AI stacks from competitors.
Is Finviz's biggest competitor TradingView?
TradingView is widely cited by third parties like Investopedia and StockBrokers.com as the leading charting and screening platform with broader global market coverage and stronger mobile tools than Finviz, as of 2025-06-27 rankings. AI-native tools like Deepvue and Trade Ideas are also gaining share among paid users.
How many employees does Finviz have?
Estimates vary widely: ZoomInfo lists 11 to 50 employees (2026-07-06), Datanyze lists 22, and the Slovak corporate registry (EMIS) lists only 2 to 3 employees for the legal entity as of 2025-07-17. Accio calls the headcount data across sources inconsistent, ranging from 2 to 50.
How much does Finviz Elite cost?
Finviz Elite is priced at $39.50 per month or $299.50 per year (about $24.96/month effective), unlocking real-time quotes, an ad-free interface, expanded screener, export/API access, and backtesting, per finviz.com/elite. A summer 2026 promotion cut the annual price to $199.50, observed 2026-06-30.
Timeline
  • 2026-07-16Slovak Spectator profiles Finviz as Bratislava-based company unknown domestically despite Wall Street fame
  • 2026-07-06ZoomInfo lists Finviz revenue estimate around $5.7M with active hiring for Product Manager and Head of Engineering
  • 2026-06-30Finviz runs summer promotion cutting Elite annual price to $199.50 from $299.50
  • 2026-06-09Accio cites Finviz as unfunded, bootstrapped, with revenue estimate of EUR12.45M for fiscal 2022
  • 2026-05-16Deepvue comparison page markets $41/month conversational AI research as Finviz alternative
  • 2026-02-23TradeAlgo comparison highlights its TradeGPT AI agent trained on 50M+ data points versus Finviz
  • 2025-11-30Independent 7-year user review calls Finviz heatmap unmatched among free tools
  • 2025-10-02Finviz launches 'Why Is It Moving?' AI-powered news-context feature
  • 2025-07-17EMIS filing shows Finviz s.r.o. 2025 revenue up 17.94% YoY, net margin down 6.73%
  • 2009-01-08Finviz s.r.o. registered in Bratislava, Slovakia
Revision history
22 July 2026
First assessed. Protection under test. The text above is fixed as of this date and is not edited afterwards.
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