Is Jumei International still operating in 2026?

There is no verifiable evidence of current operations. Jumei went private on April 14, 2020 and has had no confirmed revenue, GMV, or headcount disclosures since; the only sign of life is its jumei.com website being labeled active in a September 2025 snapshot.

Is Jumei International profitable?

Unknown and unverifiable. Jumei stopped public reporting after delisting from the NYSE on April 14, 2020, and no revenue or profit figures for 2023 to 2026 have surfaced anywhere in Chinese or Western business media.

Jumei became a wholly-owned subsidiary of Super ROI Global Holding Limited, a vehicle controlled by founder Chen Ou, upon completion of its going-private merger on April 14, 2020. No new ownership change has been disclosed since.

Could AI replace what Jumei does?

Jumei's core functions, merchandising, personalized recommendation, and livestream-style selling, are exactly what AI-driven super-platforms like Alibaba and AI-assisted livestream tools on Douyin and Kuaishou already automate, per a July 2026 Wikipedia overview of Chinese livestreaming commerce.

Who is Jumei's biggest competitor?

Structurally, Alibaba's Tmall and Taobao (about 44% of Chinese e-commerce as of mid-2023), JD.com (about 24%), and Pinduoduo (about 19%) dwarf any standalone beauty vertical, per the US trade.gov China e-commerce guide dated 2026-05-28.

Why did Jumei delist from the NYSE?

Founder Chen Ou took Jumei private via a buyout completed April 14, 2020, at roughly $130 million valuation, about 95% below its 2014 IPO peak of $1.9 to $5.78 billion, making it reportedly the first US-listed Chinese company delisted that year.

E-commerce and marketplaces · subsidiary of Super ROI Global Holding Limited (controlled by Chen Ou) · China

Jumei International

jumei.com ↗

Delisted Chinese beauty e-commerce site, dark since its 2020 buyout.

Little protection left

Assessed 26 July 2026 · Evidence as of 26 July 2026

Not much stands between this business and its pressures.

On the recordSince 26 July 2026 · Checkable from unscheduled, none apparent · Every call on the record Checkpoint: Any public resurfacing of Chen Ou or a Jumei-branded relaunch with disclosed funding or product

The call

Jumei sits as a founder-owned shell with no confirmed operations since 2020, in a beauty e-commerce market now run by Alibaba, JD, Pinduoduo, and AI-driven livestream selling.

Jumei sold makeup and skincare online in China but went private in 2020 after its stock crashed 95% from its peak. Three much bigger platforms (Alibaba, JD.com, and Pinduoduo) now control most online beauty shopping in China, and livestream sellers on Douyin and Kuaishou have taken over how people actually buy cosmetics there. Jumei has posted no real sales or operations in over five years, making it nearly impossible to rebuild unless the founder launches a completely new product or raises fresh funding that shows up in news reports.

Why

AI pressure: AI-hosted livestream selling on Douyin and Taobao Live. AI-run livestream hosts on Douyin and Taobao now sell the beauty products Jumei once shipped, with no visible reply from Jumei. Could AI do the core job? Yes, likely.

Bigger players: Alibaba, JD.com, Pinduoduo. Alibaba, JD, and Pinduoduo split nearly all Chinese online retail, leaving Jumei's old beauty niche fully absorbed. Could a giant copy it? Yes, easily.

What protects it. Private ownership under Chen Ou hides it from public scrutiny, but hides nothing that resembles real protection.

What would change this call

Chen Ou or a Jumei-branded entity announces a real product, funding, or relaunch in Chinese media. Would show Jumei has resumed real operations rather than existing as a dormant shell.
Jumei or Super ROI Global discloses 2025-2026 revenue, GMV, or headcount figures. Would confirm active business operations after five-plus years of no disclosure.
Alibaba, JD.com, Douyin, or Kuaishou announces acquisition or absorption of Jumei assets. Would confirm super-platforms have fully subsumed Jumei's former market niche.

Key numbers

Delisted from NYSE at ~95% below its 2014 IPO peak (2020-04-14)
Alibaba holds ~44% of Chinese e-commerce market (2023-06-30)
No disclosed revenue or headcount since 2020 (2026-06-30)

Named risks

Total operational and disclosure blackout since April 2020 going-private. Severity: high
Structural displacement of vertical beauty e-commerce by super-platforms and AI-driven livestream selling. Severity: high
No verifiable revenue, GMV, or headcount data for 2023 to 2026. Severity: medium
Founder-controlled private shell with no disclosed path to relaunch or new capital. Severity: medium

Rivals, as read in July 2026

Rival	Direction	Evidence
Alibaba (Tmall/Taobao)	losing to	Holds ~44% of Chinese e-commerce share as of mid-2023 vs Jumei's unverified niche presence
JD.com	losing to	Holds ~24% of Chinese e-commerce share as of mid-2023
Pinduoduo	losing to	Holds ~19% of Chinese e-commerce share as of mid-2023
Douyin/Kuaishou livestreaming commerce	losing to	Livestreaming now represents a major share of China beauty e-commerce as of 2026, no Jumei pivot found
Perfect Diary (Yatsen Holding) / MAOGEPING	contesting	Cited as prominent domestic beauty e-commerce brands as of 2023, no direct comparison to Jumei confirmed

Questions people ask

Is Jumei International still operating in 2026?: There is no verifiable evidence of current operations. Jumei went private on April 14, 2020 and has had no confirmed revenue, GMV, or headcount disclosures since; the only sign of life is its jumei.com website being labeled active in a September 2025 snapshot.
Is Jumei International profitable?: Unknown and unverifiable. Jumei stopped public reporting after delisting from the NYSE on April 14, 2020, and no revenue or profit figures for 2023 to 2026 have surfaced anywhere in Chinese or Western business media.
Who owns Jumei now?: Jumei became a wholly-owned subsidiary of Super ROI Global Holding Limited, a vehicle controlled by founder Chen Ou, upon completion of its going-private merger on April 14, 2020. No new ownership change has been disclosed since.
Could AI replace what Jumei does?: Jumei's core functions, merchandising, personalized recommendation, and livestream-style selling, are exactly what AI-driven super-platforms like Alibaba and AI-assisted livestream tools on Douyin and Kuaishou already automate, per a July 2026 Wikipedia overview of Chinese livestreaming commerce.
Who is Jumei's biggest competitor?: Structurally, Alibaba's Tmall and Taobao (about 44% of Chinese e-commerce as of mid-2023), JD.com (about 24%), and Pinduoduo (about 19%) dwarf any standalone beauty vertical, per the US trade.gov China e-commerce guide dated 2026-05-28.
Why did Jumei delist from the NYSE?: Founder Chen Ou took Jumei private via a buyout completed April 14, 2020, at roughly $130 million valuation, about 95% below its 2014 IPO peak of $1.9 to $5.78 billion, making it reportedly the first US-listed Chinese company delisted that year.

Timeline

2025-09jumei.com website snapshot still labeled active, sole sign of life since 2020
2020-04-14Going-private merger completes; Jumei becomes subsidiary of Super ROI Global Holding
2020-04Jumei delisted from NYSE, reportedly first US-listed Chinese company delisted that year
2020-01Chen Ou proposes take-private buyout at $20.00 per ADS ($2.00/share)
2018Jumei sells 4% stake in babytree.com for $86.5 million
2015Earlier go-private proposal involving Sequoia Capital China floated, later cancelled
2014-05Jumei IPOs on NYSE under ticker JMEI, raises about $245 million

Revision history

26 July 2026

First assessed. Little protection left. The text above is fixed as of this date and is not edited afterwards.

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