SellRaze
AI tool that turns one photo into cross-posted listings on eBay, Poshmark, Mercari, and more.
On the record
Checkpoint: Launch and early traction of SellRaze's own proprietary marketplace, announced October 2025
The call
SellRaze runs a well-liked listing tool in a crowded field, with its future resting on whether an unshipped marketplace pivot lands before API access or copycats catch up.
SellRaze uses artificial intelligence to turn photos into product listings and automatically post them to six different selling platforms like eBay, Poshmark, and Facebook Marketplace. The main problem is that what SellRaze does is not hard to copy: other companies like Vendoo and List Perfectly already do this, basic AI from companies like OpenAI can generate listings just as well, and the selling platforms themselves could build this feature directly into their own apps. The one thing that could save SellRaze is if its plan to launch its own independent marketplace succeeds and attracts real sellers, but that would put it head-to-head against much bigger companies like eBay and Poshmark, which is extremely difficult.
Why
01
AI pressure: GPT-4o, Gemini, and Claude style vision models doing photo-to-listing text generation. Any lab with vision plus language models can copy the photo-to-listing trick; the hard part is keeping six marketplace logins working, not the AI. Could AI do the core job? Yes, likely.
02
Bigger players: eBay, Poshmark, Mercari, Depop, Facebook Marketplace. SellRaze depends on API access it does not own; Poshmark connections already broke for users in May 2025 reviews, and any platform can tighten bot rules anytime. Could a giant copy it? Yes, easily.
03
What protects it. Six live, working marketplace integrations plus a habit-forming daily listing app used by 200,000+ resellers, both slow for a new entrant to copy at once.
What would change this call
Whether SellRaze's own proprietary marketplace (announced Oct 2025) ships with real buyer-seller transactions by Q3 2026. Shows if SellRaze can escape dependence on eBay, Poshmark, Depop APIs.
Whether Poshmark, eBay, Mercari, or Depop further restrict automated listing or API access beyond the May 2025 Poshmark failures. Shows SellRaze's core product is vulnerable to platform policy it does not control.
Whether Vendoo or List Perfectly publicly launch a matching AI photo-to-listing feature or further price cuts within a year. Shows the category is racing to commoditize SellRaze's main selling point.
Whether Poshmark, eBay, Mercari, or Depop further restrict automated listing or API access beyond the May 2025 Poshmark failures. Shows SellRaze's core product is vulnerable to platform policy it does not control.
Whether Vendoo or List Perfectly publicly launch a matching AI photo-to-listing feature or further price cuts within a year. Shows the category is racing to commoditize SellRaze's main selling point.
Key numbers
- 200,000 users listed 500,000+ items
- 2,500+ items added daily, $326K/day inventory value
- 100K+ Google Play installs, 4.7 stars
Named risks
- Dependence on third-party marketplace APIs (eBay, Poshmark, Mercari, Depop, FB) that can be restricted anytime.
- No shipped moat; core AI listing feature is commodity, matched by 6+ funded rivals.
- App Store complaints about unexpected charges and cancellation confusion, flagged Feb 2026.
- Proprietary marketplace pivot announced Oct 2025 remains unshipped as of Feb 2026, conflicts with core listing-distribution business.
- Funding and headcount figures are inconsistent and largely unconfirmed by primary sources.
Rivals, as read in July 2026
| Rival | Direction | Evidence |
|---|---|---|
| Vendoo and List Perfectly | contesting | Cited as longest established incumbents in crosslisting category comparisons as of 2026-06-03 |
| eBay | gaining on | eBay shipped its own AI photo-to-listing tool, reported 2026-03-07, competing with SellRaze's core feature |
| Facebook Marketplace (Meta) | gaining on | Meta launched AI listing tools for Facebook Marketplace, reported 2026-03-16 |
| Poshmark | losing to | App Store review dated May 2025 flags Poshmark posting failures and connection trouble within SellRaze |
| Flyp, Crosslist, Nifty AI, Closo, PrimeLister | contesting | Multiple funded crosslisting rivals actively compared in vendor blog content through 2026-06-14 |
Questions people ask
- Is SellRaze profitable in 2026?
- No confirmed profitability or audited revenue has been disclosed. SellRaze runs subscription tiers priced roughly $24 to $130 per month as of June 2026, per SaaSWorthy, and claims 500,000+ sellers on its site as of February 19, 2026, but has not published financial results.
- Who founded SellRaze?
- SellRaze was founded in 2023 by CEO Jeff Mao and CTO Tyler Ma, who met as roommates at the University of Georgia and Georgia Tech, according to a Tech Square ATL profile published in 2025.
- Who is SellRaze's biggest competitor?
- SellRaze competes in a crowded crosslisting-tool category against Vendoo, List Perfectly, Flyp, Crosslist, PrimeLister, Nifty AI, and Closo. Vendoo and List Perfectly are described as the longest established incumbents in industry comparisons as of June 2026.
- Could AI replace SellRaze's product?
- SellRaze's core feature, AI photo-to-listing and cross-posting, is largely commodity computer-vision and LLM tech. eBay shipped its own AI listing tool and Meta launched AI listing tools for Facebook Marketplace, both reported around March 2026, encroaching directly on SellRaze's core function.
- Does SellRaze have its own marketplace yet?
- SellRaze announced plans for a proprietary peer-to-peer marketplace with video and social-style discovery at its Y Combinator Launch on October 27, 2025. As of February 20, 2026, this marketplace remained unshipped and the product was still primarily a cross-listing tool.
- Who owns SellRaze?
- SellRaze Inc. is a private, founder-led company backed by Y Combinator as part of its Fall 2025 batch. It was founded by Jeff Mao and Tyler Ma in 2023 and remains independent as of mid-2026, with no acquisition reported.
Timeline
- 2026-06-25SellRaze publicly launches on Product Hunt, crediting founders Jeff Mao, Tyler Ma, and Carter
- 2026-06-22Third-party tracker shows tiered pricing $24 to $130 per month with 50 to 400 item listing caps
- 2026-03-12Google Play shows 100K+ installs, 8.88K reviews, 4.7 star rating
- 2026-02-20App Store listing shows coming soon AI haggling, anti-spam, and auto-response features
- 2026-02-19SellRaze website claims 500,000+ sellers joined the platform
- 2025-12-18Superwall case study reports 10% ARPU increase after lowering annual price from $59.99 to $44.99
- 2025-10-27YC Launch: SellRaze claims 200,000 users, 500,000+ items listed, announces proprietary marketplace plan
- 2025-06-08Tech Square ATL profile details founding story of Jeff Mao and Tyler Ma
- 2023SellRaze founded by Jeff Mao (CEO) and Tyler Ma (CTO)
Revision history
27 July 2026
First assessed. Protection under test. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources
- SellRaze Is Making Online Reselling Simple and Accessible, Tech Square ATL (2025-06-08)
- SellRaze: The fastest way to sell online.
- Launch YC: SellRaze: Sell your stuff in seconds. (2025-10-27)
- The fastest way to sell your stuff (2026-02-19)
- SellRaze (YC F25) Revenue, Funding & Valuation
- Valuation, Funding Rounds & Stock Price (2026-06-14)
- Products, Competitors, Financials, Employees, Headquarters Locations (2026-06-14)
- SellRaze Funding: $1.1M
- Portfolio, Investments & AUM
- SellRaze: List, sell, earn App (2026-02-20)
- SellRaze: List, sell, earn (2026-03-12)
- How SellRaze boosted revenue per user by 10% with a lower annual price (2025-12-18)