YipitData
Sells licensed card, receipt, and app panel data plus analyst insights to investment funds.
On the record
Checkpoint: Resolution of M Science litigation and any disclosed client defection
The call
YipitData holds ground on old panel history and fund relationships while Bloomberg's Second Measure sits in the same room and its own valuation clock keeps ticking without a new raise.
YipitData buys credit card receipts, app data, and other purchase records from regular people, then sells summaries of spending trends to investment firms and hedge funds so they can bet on companies. It has been doing this for over 10 years and has built up a library of historical data that is hard to rebuild from scratch, plus relationships with 400+ investing clients. But Bloomberg already sells similar data through a product called Second Measure, and simpler AI tools are starting to make this kind of analysis cheaper and easier for customers to do themselves. The question that will decide whether YipitData stays valuable is whether Bloomberg can take away enough customers over the next year or two to prove that the old data library and the client relationships do not actually protect YipitData's business.
Why
01
AI pressure: Frontier AI labs pairing models with licensed card/receipt panel data. Models can't replace licensed panels yet, but a lab striking its own card-network data deal would let funds skip YipitData's layer. Could AI do the core job? Unlikely.
02
Bigger players: Bloomberg (via Second Measure). Bloomberg already sells competing transaction data to the same funds, bundled into terminals many clients already pay for. Could a giant copy it? Probably.
03
What protects it. Ten-plus years of point-in-time panel history and workflows embedded across 400+ funds that are costly to rebuild elsewhere.
What would change this call
Bloomberg Second Measure announces or is reported winning a named fund account from YipitData. Would show the data moat is failing against a shipped, well-funded rival.
M Science litigation (Yipit LLC v. Emmett) resolves with disclosed client defection details. Would reveal actual client losses tied to a competitor, not just legal risk.
YipitData announces a new equity round or Series F by mid-2027. Would show investor confidence and valuation holding above the 2021 $1B mark.
M Science litigation (Yipit LLC v. Emmett) resolves with disclosed client defection details. Would reveal actual client losses tied to a competitor, not just legal risk.
YipitData announces a new equity round or Series F by mid-2027. Would show investor confidence and valuation holding above the 2021 $1B mark.
Key numbers
- $475M Series E, ~$1B valuation
- No new equity round in nearly 5 years
- Headcount up 57% (586 to 921) in three years
Named risks
- Ongoing litigation with M Science over poached staff and clients could reveal client defection.
- No new equity round since December 2021 despite ~$1B valuation claim.
- Revenue figures are third-party estimates, not company-confirmed.
- AI automation of tagging pipelines could reduce demand for manual analyst roles.
- Bloomberg and FactSet bundling alt-data could erode differentiation over time.
Rivals, as read in July 2026
| Rival | Direction | Evidence |
|---|---|---|
| Bloomberg (Second Measure) | contesting | Bundles alt-data into Bloomberg terminal; no named YipitData account loss reported as of mid-2026 |
| M Science | contesting | Federal litigation filed Jan 2025 over alleged solicitation of YipitData staff and clients |
| FactSet | contesting | Increasingly bundling alternative-data feeds per 2026 buyer's guides |
| Earnest Research | contesting | Listed as direct peer in consumer-transaction alt-data category, 2026 |
| TickerTrends | gaining on | AI-native competitor cited as pressuring enterprise contract pricing, 2025 |
Questions people ask
- Is YipitData profitable?
- YipitData does not disclose profitability. Third-party estimates from ZoomInfo put annual revenue at about $240.8 million as of July 2026, but this figure is not confirmed by the company itself.
- Who owns YipitData?
- YipitData is privately held. Carlyle Group led a Series E investment of up to $475 million in December 2021, pushing valuation past $1 billion. No new equity round has been reported since then as of mid-2026.
- Could AI replace YipitData?
- AI automates YipitData's internal data tagging, per a February 2026 Databricks case study showing 20x coverage growth via AI agents. But licensed transaction panels, historical archives, and 400+ client integrations remain hard for generic AI to replicate.
- Is Bloomberg YipitData's biggest competitor?
- Bloomberg, via its Second Measure unit, is a named direct competitor bundling alternative data into its terminal. As of mid-2026 there is no public evidence of Bloomberg winning named YipitData accounts, but the space is contested.
- Has YipitData raised new funding recently?
- No. YipitData's last equity round was a Carlyle-led Series E of up to $475 million in December 2021. In June 2024 it completed a senior syndicated debt refinancing with CIBC, not a new equity raise.
- What is the YipitData vs M Science lawsuit about?
- M Science LLC et al v. Luban et al, filed January 2025 in SDNY, alleges solicitation of YipitData clients and employees. A related 2024 case, Yipit LLC v. Emmett et al, alleges departed staff misappropriated data to M Science; discovery was ongoing as of November 2025.
Timeline
- 2026-05-11Ulta Beauty partnership announced for merchandising intelligence
- 2026-02-25YipitData presented AI-agent data scaling at Databricks Data + AI Summit
- 2026-02-24Databricks case study reveals YipitData's AI agents scaled tagging 20x
- 2025-11-17Yipit LLC v. Emmett et al discovery ongoing per court filing
- 2025-10-19M Science LLC et al v. Luban et al litigation status updated
- 2025-01M Science LLC files suit against YipitData staff over client solicitation
- 2024-10Yipit LLC files suit alleging misappropriation by departed employees to M Science
- 2024-06-12CIBC Innovation Banking leads senior syndicated debt refinancing for Yipit LLC
- 2021-12-06Carlyle leads Series E of up to $475M, valuation surpasses $1B
Revision history
21 July 2026
First assessed. Defensible for now. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources
- YipitData raises up to $475 million in Series E funding from Carlyle (2021-12-06)
- YipitData - Overview, News & Similar companies (2026-07-13)
- How Much Did YipitData Raise? Funding & Key Investors (2025-05-22)
- CIBC Innovation Banking Leads Senior Syndicated Debt Commitment for Yipit, LLC (2024-06-12)
- Products, Competitors, Financials, Employees, Headquarters Locations (2026-05-11)
- Best Alternative Data Providers in 2026 (Top Platforms Compared) (2026-07-10)
- Employee Count & Headcount Data (2026-06-29)
- Top Alternative Data Providers
- YipitData Scales Unstructured Insights With AI (2026-02-24)
- June 2026 Generative AI Market Report (2026-07-13)
- Top YipitData Alternatives, Competitors
- M Science LLC et al v. Luban et al (2025-10-19)