Hana Financial Group vs KB Financial Group
KB Financial Group holds the stronger position because its non-banking businesses generate 33.9% of profit against Hana's 6.4%, giving it a steadier income mix and faster growth.
Hana Financial Group
Hana Financial Group is South Korea's #3 bank by profit, running deposits, loans, and wealth management.
KB Financial Group
South Korea's largest bank holding group, spanning retail banking, wealth, insurance, securities
Dimension by dimension
| Dimension | Hana Financial Group | KB Financial Group |
|---|---|---|
| Staying power of the core banking business | Hana is one of Korea's Big Five bank holding companies and is rated hard to displace. | KB is Korea's largest bank holding company and is also rated hard to displace. |
| Exposure to AI absorbing the product | Banking, securities and insurance are unlikely to be swallowed by AI tools. | Same holds for KB's banking, securities and insurance lines. |
| How easily a giant could copy them | Regulatory and licensing barriers block outside copying of Hana's business. | The same barriers block copying of KB's business. |
| Revenue mix and diversification | Non-banking income makes up only 6.4% of Hana's profit, leaving it heavily dependent on lending. | Non-banking income makes up 33.9% of KB's profit, spreading its earnings across brokerage and wealth management too. |
| Pressure from rivals | Hana is losing ground to KB and Shinhan in brokerage and wealth-management fees. | KB faces KakaoBank pulling some digital retail customers but still leads the Big Five in profit. |
| Financial growth and scale | Hana's FY2025 net income rose 7.1% to KRW 4.0 trillion, and Q2 2026 profit slipped 1.4% from the prior quarter. | KB's FY2025 net profit rose 15.1% to ₩5.843 trillion, and Q2 2026 profit climbed 14.6% year over year. |
Questions people ask
- Which is bigger, KB Financial Group or Hana Financial Group?
- KB Financial Group is larger, posting FY2025 net profit of ₩5.843 trillion compared with Hana Financial Group's KRW 4.0 trillion. KB's Q2 2026 profit also grew 14.6% year over year, while Hana's Q2 2026 profit dipped 1.4% from the prior quarter.
- Is Hana Financial Group losing ground to KB?
- Yes, in the fee-income side of the business. Hana's non-banking profit share sits at 6.4%, far below KB's 33.9%, and Hana names KB and Shinhan as the groups pulling ahead in brokerage and wealth management.
- Are KB Financial Group and Hana Financial Group at risk from AI replacing their products?
- Neither is considered likely to be absorbed by AI. Both are rated hard to displace with the same score for AI exposure and for how easily a giant could copy their business.
- How exposed are KB and Hana to fintech competitors like KakaoBank?
- KB faces KakaoBank pulling some digitally savvy retail customers but still leads Korea's Big Five in profit. Hana's pressure comes less from digital challengers and more from KB and Shinhan outpacing it in brokerage and wealth-management income.
- Which has stronger financial growth, KB or Hana?
- KB shows stronger and steadier growth, with FY2025 net profit up 15.1% and Q2 2026 profit up 14.6% year over year. Hana grew more slowly, with FY2025 net income up 7.1% and Q2 2026 profit down 1.4% from the prior quarter.
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