Anjuke
Anjuke is a 58.com-owned China property listings site, ranked #3 by traffic.
On the record
Checkpoint: Next traffic snapshot showing whether Anjuke's visitor decline stabilizes or continues against Lianjia and Douyin
The call
Anjuke sits inside 58.com as a shrinking listings portal, losing early-stage buyer attention to Beike's stores and to short-video and AI search discovery.
Anjuke is a website where people search for homes and apartments in China. It is getting harder to compete because Beike, the market leader, owns both the websites people visit and thousands of physical offices plus agents who actually close the sales, Anjuke only has the listings part. Meanwhile, short-video apps like Douyin and AI search tools are taking over the job of showing people properties, which is what Anjuke mainly does. The one thing that could matter: if Anjuke's visitor traffic stops dropping and the company builds a new AI feature that actually works, it might not be a dead company yet, but silence and continued decline suggest the owner (58.com) is just collecting whatever money is left.
Why
01
AI pressure: Douyin short-video real estate lead-gen and generative AI search tools. Short-video platforms and AI search now handle early-stage home hunting, cutting into Anjuke's discovery role before a user ever lands on its site. Could AI do the core job? Yes, likely.
02
Bigger players: Beike / KE Holdings (Lianjia, Realsee). Beike's agent network and offline stores now outrank Anjuke in traffic, and Anjuke's visits fell 45% YoY while Beike's Lianjia stayed on top. Could a giant copy it? Yes, easily.
03
What protects it. 58.com's balance sheet and multi-category listing footprint across 670+ cities keep Anjuke alive as a traffic funnel, not as a leader.
What would change this call
Anjuke's monthly traffic rank/volume vs Lianjia and Fang.com in next two quarters (e.g. via Semrush trending sites). Shows whether the 45% YoY decline is continuing or stabilizing.
58.com announces further Anjuke shutdown, sale, or headcount cuts within 12 months. Confirms harvesting/exit posture rather than reinvestment.
Anjuke ships a working AI search, valuation, or verified-listing feature (not just a press release). Would indicate a real product response to AI/short-video threats.
58.com announces further Anjuke shutdown, sale, or headcount cuts within 12 months. Confirms harvesting/exit posture rather than reinvestment.
Anjuke ships a working AI search, valuation, or verified-listing feature (not just a press release). Would indicate a real product response to AI/short-video threats.
Key numbers
- Anjuke visits down 45% YoY, ranked #3 with ~654K monthly visits
- 58.com bought Anjuke for $267 million in 2015
- Beike (KE Holdings) reported RMB77.78B revenue in 2023
Named risks
- Traffic decline of ~45% YoY as of May 2026 signals shrinking user base and ad revenue.
- Parent 58.com's 2023 statement that unprofitable units face shutdown within 12 months.
- No confirmed shipped AI product since 2023 VR-decoration announcement while rivals advance.
- China property market cyclicality directly affects listing volume and transaction-linked revenue.
- Proprietary listings data extractable at scale by third-party scrapers, weakening data moat.
Rivals, as read in July 2026
| Rival | Direction | Evidence |
|---|---|---|
| Beike / KE Holdings (Lianjia) | losing to | Anjuke traffic down ~45% YoY, ranked #3 behind Lianjia's ~883K monthly visits as of May 2026 |
| Fang.com (SouFun) | contesting | Anjuke ahead of Fang.com in traffic (654K vs 364K monthly visits) as of May 2026, though both declining vs Beike |
| Douyin (Xinghao Youjia) | losing to | Short-video lead-gen reportedly eroded early-funnel real estate traffic across the portal sector in 2024-2025 |
Questions people ask
- Is Anjuke profitable in 2026?
- No standalone financials for Anjuke have been disclosed since parent 58.com delisted from NYSE in September 2020. In 2023, 58.com's CEO told staff unprofitable business units would be shut within 12 months, signaling cost pressure rather than confirmed profitability.
- Who owns Anjuke?
- Anjuke has been a wholly owned subsidiary of 58.com since March 2015, when 58.com acquired it for approximately US$267 million in cash and stock. 58.com itself went private in a US$8.7 billion 2020 deal led by CEO Jinbo Yao, Warburg Pincus, General Atlantic, and Ocean Link.
- Is Anjuke losing to Beike?
- Yes. As of May 2026, Anjuke ranked third among Chinese real estate websites with about 654,000 monthly visits, down roughly 45% year over year, trailing Beike-owned Lianjia.com's approximately 883,000 monthly visits.
- Could AI replace Anjuke's core business?
- Anjuke's core value is listings search and buyer-broker matching, functions increasingly automated by AI search and short-video platforms like Douyin. Anjuke's last publicized AI feature was an AI-enabled VR decoration tool announced in August 2023, with no confirmed newer AI product since.
- Did Anjuke ever try to go public on its own?
- Reports from April 2021 indicated Anjuke had filed a Hong Kong Stock Exchange listing application separate from parent 58.com, but the listing does not appear to have proceeded to completion, and no revival has been reported since.
- Who is Anjuke's biggest competitor?
- Beike (KE Holdings), which owns Lianjia and reported RMB 77.78 billion in 2023 revenue with over 116,000 employees and a 400,000-plus agent Cooperation Network as of 2024, combines online listings with offline brokerage, something Anjuke lacks.
Timeline
- 2026-06-12Cayman court rejected dissenters' $105.56/ADS claim, upheld 58.com's original go-private deal terms
- 2026-04-30Anjuke ranked 3rd in China real estate traffic, ~654K monthly visits, down ~45% YoY
- 2025-03-2158.com conducted a major listings purge on Anjuke removing fraudulent or stale listings
- 2025-02-03Ocean Link's acquisition of Gumtree UK, effective Sept 2024, confirmed publicly
- 2023-08-1058.com announced AI-enabled VR decoration technology to debut on Anjuke by November 2023
- 2021-04-12Reports emerged that Anjuke filed a Hong Kong Stock Exchange IPO listing application
- 2020-09-1858.com taken private from NYSE in US$8.7 billion deal led by Jinbo Yao and investors
- 2015-03-0158.com acquired Anjuke for approximately US$267 million, taking 100% equity
Revision history
25 July 2026
First assessed. Little protection left. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources
- 58.com Acquires Anjuke to Create Largest Online Secondary Real Estate Platform in China (2015-03-01)
- 58.com CEO Calls for Four Billion Yuan Anti-monopoly Fine on Beike (2021-04-12)
- Wilson Sonsini Advises on 58.com's Going-Private Transaction (2020-09-18)
- 58.com, Court determines reliability of merger price (2026-06-12)
- Gumtree UK Quietly Sold To Chinese Owners Of Classifieds Giant 58.com (2025-02-03)
- Management and Employees List
- Most Visited Real Estate Websites in China May 2026 (2026-04-30)
- 58.com To Debut AI-Enabled VR Decoration Technology In November (2023-08-10)
- Products, Competitors, Financials, Employees, Headquarters Locations
- Anjuke 安居客 Real Estate Scraper listing (2026-04-16)
- KE Holdings Inc. (2026-07-25)
- What is Competitive Landscape of Beike Company? (2026-04-03)