BentoBox
Restaurant website, ordering, and marketing platform, now absorbed into Fiserv's Clover POS suite.
On the record
Checkpoint: Fiserv reveals which fine-dining stack, Clover Hospitality by BentoBox or Clover Reserve powered by Tabit, gets investment
The call
BentoBox now competes for survival inside its own parent company, squeezed between a Fiserv-backed AI rival and shrinking headcount.
BentoBox is restaurant management software that was bought by Fiserv but is now being merged into a bigger product called Clover. It is getting easier to replace because Toast and OpenTable already control most of the market, BentoBox only has 6 to 7 percent, and Fiserv itself just launched a competing product called Clover Reserve using different software from a company called Tabit instead of using BentoBox. The company has also shrunk from 250 employees to 150 to 200 in just a few years. What happens next depends on whether Fiserv keeps investing in BentoBox as its own brand or fully merges it into Clover over the next couple of quarters.
Why
01
AI pressure: Clover Reserve powered by Tabit. Fiserv's own AI-driven POS for fine dining bypasses BentoBox's code entirely, built with an outside vendor instead. Could AI do the core job? Yes, likely.
02
Bigger players: Fiserv, Inc.. The parent that bought BentoBox in 2021 now funds a rival stack inside its own Clover line, cutting BentoBox's headcount from 253 to under 200. Could a giant copy it? Yes, easily.
03
What protects it. Existing base of over 14,000 restaurant sites wired into Clover payments, which is costly for owners to rip out.
What would change this call
Fiserv names either 'Clover Hospitality by BentoBox' or 'Clover Reserve powered by Tabit' as its fine-dining flagship. Shows whether Fiserv is investing in BentoBox or letting it be replaced internally.
BentoBox headcount or ARR figures reported in future Latka/Pitchbook updates through 2027. Tracks whether the team and revenue keep shrinking or stabilize.
Fiserv Q2-Q3 2026 earnings calls and Investor Day commentary on Clover product lines. Reveals if BentoBox gets named investment or stays folded into generic Clover messaging.
BentoBox headcount or ARR figures reported in future Latka/Pitchbook updates through 2027. Tracks whether the team and revenue keep shrinking or stabilize.
Fiserv Q2-Q3 2026 earnings calls and Investor Day commentary on Clover product lines. Reveals if BentoBox gets named investment or stays folded into generic Clover messaging.
Key numbers
- BentoBox holds 6-7% booking share vs Toast's 24-45%
- Headcount fell from 253 (2022) to ~191
- Fiserv stock down about 71% year over year
Named risks
- Brand being dissolved into Clover with homepage now reading 'BentoBox is now Clover' (2026).
- Fiserv internally funding a competing Tabit-based fine-dining POS launched May 2026 instead of BentoBox stack.
- Headcount contraction from ~253 peak (Oct 2022) to ~150-200 (2024-2026) signals shrinking investment.
- Parent Fiserv facing distressed 2026 'transition year' with stock down ~71% YoY as of May 2026.
- Core website/content features are thin generative-AI wrappers vulnerable to commoditization.
Rivals, as read in July 2026
| Rival | Direction | Evidence |
|---|---|---|
| Toast | losing to | BentoBox ~6-7% share vs Toast 24-45% share, per tracker dated 2026-04-30 |
| OpenTable | losing to | OpenTable holds 18-24% share vs BentoBox's 5.9-6.9%, as of 2026-04-30 |
| DoorDash (SevenRooms) | gaining on | DoorDash closed $1.2B SevenRooms acquisition 2025-06-13, consolidating reservations/CRM space |
| Fiserv/Tabit (Clover Reserve) | contesting | Fiserv launched rival Tabit-based fine-dining POS in May 2026, bypassing BentoBox's own code |
| Wix and Squarespace | losing to | Cheaper restaurant website/ordering modules undercut BentoBox pricing, per 2026-03-02 comparison |
Questions people ask
- Is BentoBox still an independent company?
- No. Fiserv completed its acquisition of BentoBox on November 22, 2021, and by 2026 the getbento.com homepage banner reads 'BentoBox is now Clover,' signaling the brand is being dissolved into Fiserv's Clover product line rather than run as a standalone business.
- Is BentoBox profitable?
- Fiserv does not disclose standalone BentoBox financials since it sits inside the Merchant Solutions/Clover segment. Third-party estimator Latka pegs BentoBox's ARR at roughly $12.4M as of 2024, up from $9.8M in 2023, but no profitability figure has been confirmed by Fiserv.
- Is BentoBox losing to Toast?
- Yes. A 2026-04-30 market tracker (wmtips.com) puts BentoBox at roughly 5.9 to 6.9 percent share of restaurant booking platforms, far behind Toast's 24 to 45 percent and OpenTable's 18 to 24 percent, indicating BentoBox is a distant challenger in its own category.
- Could AI replace BentoBox's core product?
- Much of it already overlaps with generic AI tools. BentoBox itself shipped 'Magic Image' and 'Flexible Text' generative AI features in 2024 for website copy and marketing, effectively wrapping AI around its own website-building and content workflows rather than differentiating from it.
- Who owns BentoBox?
- BentoBox is wholly owned by Fiserv, Inc. (Clover's parent), following a deal announced October 18, 2021 and completed November 22, 2021 with undisclosed terms; Pitchbook lists an unverified deal value estimate of $317M.
- What is BentoBox's biggest competitive threat?
- Beyond external rivals Toast and OpenTable, BentoBox faces an internal threat: Fiserv launched 'Clover Reserve powered by Tabit' in May 2026, a fine-dining POS built on Tabit's code rather than BentoBox's, competing directly with Fiserv's own 'Clover Hospitality by BentoBox' launched in May 2025.
Timeline
- 2026-Q1Fiserv Q1 2026 adjusted revenue $4.68B misses consensus, organic revenue falls 3.6%
- 2026-05-12Fiserv launches Clover Reserve powered by Tabit, a fine-dining POS not built on BentoBox code
- 2026-05Fiserv Investor Day sets 'One Fiserv' plan targeting 15-20% Clover revenue growth through 2029
- 2026getbento.com homepage banner reads 'BentoBox is now Clover'
- 2025-06-13DoorDash closes $1.2B acquisition of reservations rival SevenRooms
- 2025-05Fiserv launches Clover Hospitality by BentoBox, targeting fine-dining restaurants
- 2024-02-01BentoBox relaunches platform centered on unified data layer BentoCore
- 2023-10-03Fiserv deepens Clover-BentoBox integration with Kiosk, Catering, Reservations modules
- 2022-10BentoBox headcount peaks at approximately 253 employees
- 2021-11-22Fiserv completes acquisition of BentoBox, terms undisclosed
Revision history
23 July 2026
First assessed. Little protection left. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources
- Restaurant Marketing & Commerce Platform
- Fiserv completes acquisition of BentoBox (2021-11-22)
- $12.4M Est. ARR, $52.4M Raised (2024-12-19)
- Top 25+ Restaurant Booking Systems by Market Share (2026) (2026-04-30)
- Fiserv to expand digital storefront capabilities with acquisition of BentoBox (2021-10-18)
- Fiserv Acquires BentoBox as it Looks to Expand its Dining and Restaurant Capabilities (2021-10-20)
- BentoBox 2026 Company Profile
- How Restaurants Can Prompt AI Generators (2024-09-26)
- For the restaurant POS, signs of life after death (2025-05-27)
- Fiserv Expands Clover's Restaurant Portfolio with New Fine Dining Solution, Clover Reserve Powered by Tabit (2026-05-12)
- FISV Q1 Earnings Beat Estimates on Tax Benefits, Revenues Miss (2026-05-05)
- Fiserv Sees Restaurant and Retail Softness as Revenues Climb 4% (2026-02-10)