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Financial data and information services · subsidiary of HubSpot (NYSE: HUBS) · United States

Clearbit

clearbit.com ↗

B2B data enrichment tool, now HubSpot's Breeze Intelligence after its 2023 acquisition.

Protection under test
Assessed 21 July 2026 · Evidence as of 21 July 2026
Something worth protecting exists and is being tested right now.
On the recordSince 21 July 2026 · Checkable from August 5, 2026 · Every call on the record Checkpoint: HubSpot Q2 2026 earnings call, tracking Breeze Intelligence credit adoption
The call

HubSpot the parent looks stable, but the old Clearbit engine inside it is losing customers and running without a public roadmap.

Clearbit is a company data tool that was purchased by HubSpot in late 2023 and rebuilt as a product called Breeze Intelligence. It finds information about companies and contacts by collecting data from the web. Right now, competitors like Clay and ZoomInfo offer similar services, and new AI tools that can search the web on their own are making it easier and cheaper for anyone to do what Clearbit does, which means fewer people need to pay for Clearbit specifically. The key thing to watch is whether HubSpot keeps investing in Breeze Intelligence as a core product or slowly phases it out, which should become clear when HubSpot reports its earnings and talks about how many customers are using the product in the coming months.

Why
01
AI pressure: Clay, agentic browser research tools. AI agents now scrape and reconcile firmographic data themselves, undercutting the scrape-and-match job Clearbit used to sell alone. Could AI do the core job? Yes, likely.
02
Bigger players: ZoomInfo, People Data Labs. Customers cite price hikes of 30 to 60 percent and no roadmap, and are churning to ZoomInfo, Clay, and PDL. Could a giant copy it? Probably.
03
What protects it. It sits inside HubSpot's CRM as Breeze Intelligence, so switching means leaving the CRM workflow, not just swapping a data vendor.
What would change this call
HubSpot's Aug 5, 2026 earnings call commentary on Breeze Intelligence credit usage trends. shows whether the product is a growing strategic core or a fading add-on.
Further sunsetting of legacy Clearbit infrastructure or API endpoints through 2026. would indicate continued wind-down rather than reinvestment.
Public departures of remaining Clearbit/Breeze team members or leadership through 2026. would signal internal deprioritization of the product line.
Key numbers
  • HubSpot Q1 2026 revenue $881M, up 23% YoY (Q1 2026)
  • Clearbit 2023 ARR ~$31.5M, down from $41.4M in 2022 (Nov 2023)
  • Breeze Intelligence costs up 30-60% vs legacy Clearbit (Apr 2026)
Named risks
  • Breeze Intelligence described as legacy infrastructure with no roadmap by multiple 2026 reviewers. Severity: high
  • Active customer migration to Clay, ZoomInfo, PDL driven by 30-60% price hikes and lost CRM-agnostic API. Severity: high
  • Data enrichment core function increasingly replicable by LLM and browser-agent tools. Severity: high
  • Reported stagnant or declining data accuracy post-acquisition could hurt renewals. Severity: medium
Rivals, as read in July 2026
RivalDirectionEvidence
ZoomInfogaining onCited as top Clearbit alternative for teams leaving HubSpot lock-in, May 2026
Claygaining onNamed top migration destination amid Breeze Intelligence price hikes, 2026 buyer guides
People Data Labsgaining onPositioned as CRM-agnostic alternative after Breeze lost standalone API access, 2026
SalesforcecontestingBlocked mainly by HubSpot install base, not by the enrichment category itself
Questions people ask
Is Clearbit still an independent company?
No. Clearbit was acquired by HubSpot, with the deal announced November 1, 2023 and closed December 4, 2023. It was rebuilt and rebranded as Breeze Intelligence at HubSpot's INBOUND event around September 2024, and no longer operates as a standalone business.
Is Clearbit (Breeze Intelligence) profitable?
Standalone Clearbit financials are no longer disclosed; revenue is folded into parent HubSpot's results. HubSpot reported Q1 2026 revenue of $881M, up 23.4% year over year, as of May 6, 2026, but Breeze Intelligence's specific contribution is not broken out.
Could AI replace Clearbit's core product?
Clearbit's scrape-and-enrich function is highly exposed: LLM and browser-agent tools now replicate structured web data extraction cheaply. 2026 reviews note Breeze Intelligence data quality has stagnated or declined, and customers are migrating to Clay, ZoomInfo, and People Data Labs as of March 2026.
Who owns Clearbit now?
Clearbit is a wholly owned subsidiary and product line of HubSpot (NYSE: HUBS), following an acquisition announced November 1, 2023 and completed December 4, 2023. The Clearbit brand was folded into HubSpot's Breeze Intelligence product around September 2024.
What happened to Clearbit's free tools?
HubSpot sunset all free Clearbit tools, including the Connect Chrome extension, Weekly Visitor Report, TAM Calculator, free Slack integration, and free tier, by April 30, 2025. The standalone Logo API was also shut down on December 1, 2025.
Who are Clearbit's biggest competitors today?
In enrichment and intent data, ZoomInfo, Clay, People Data Labs, 6sense, and Demandbase are cited as top competitors. 2026 buyer guides specifically list Clay, People Data Labs, and ZoomInfo as leading alternatives for teams leaving HubSpot's Breeze Intelligence lock-in, as of May 2026.
Timeline
  • 2026-07-15HubSpot upgraded to Strong-Buy rating by Zacks Research
  • 2026-05-06HubSpot Q1 2026 revenue reported at $881M, up 23.4% YoY
  • 2025-12-01Clearbit standalone Logo API shut down
  • 2025-04-30All free Clearbit tools discontinued
  • 2024-09-01Clearbit rebranded as Breeze Intelligence at HubSpot INBOUND
  • 2023-12-04HubSpot completes acquisition of Clearbit
  • 2023-11-01HubSpot announces agreement to acquire Clearbit
  • 2022-06-01Clearbit Series A-5 valued company at approximately $277.77M
Revision history
21 July 2026
First assessed. Protection under test. The text above is fixed as of this date and is not edited afterwards.
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