WillItSurvive
Enterprise and productivity software · Ukraine

Fibery

fibery.io ↗

All-in-one work management platform blending docs, projects, and databases.

Losing its protection
Assessed 22 July 2026 · Evidence as of 22 July 2026
The structural protection is eroding.
On the recordSince 22 July 2026 · Checkable from Aug 2026 / Q3 2026 · Every call on the record Checkpoint: Custom Apps public launch, plus Q3 profitability target
The call

Fibery grew fast on almost no marketing spend, but its core no-code pitch sits exactly where AI agents and richer-funded rivals are both pushing hardest.

Fibery is a software platform that lets teams organize information and build custom workflows without writing code. The problem is that much larger companies like Notion, Airtable, and ClickUp can copy what Fibery does without any real conflict or cost, and AI tools like Claude Code can now build these same internal tools automatically, which cuts straight through Fibery's main selling point. The one thing that could change things is whether Fibery's new Custom Apps feature launches in early August 2026 as a genuine platform that works with AI, or whether it just becomes another tool that AI can do faster and cheaper.

Why
01
AI pressure: Claude Code, ChatGPT with connectors. AI agents can now build internal tools and dashboards on demand, undercutting the no-code modeling that Fibery sells. Could AI do the core job? Yes, likely.
02
Bigger players: Notion, Airtable, ClickUp, Coda, Smartsheet. None of these giants face a P&L reason to avoid copying Fibery's relational workspace features, and they have far bigger budgets to do it. Could a giant copy it? Yes, easily.
03
What protects it. Existing customers have workflows and data modeled deeply enough that switching costs, not lock-in, keep them from leaving.
What would change this call
Fibery's Custom Apps platform launches publicly around early August 2026. Shows whether Fibery gains real platform lock-in or stays easily copyable.
Fibery hits or misses its Q3 2026 profitability target. Missing it would likely force a distressed capital raise.
Notion, ClickUp, or Airtable ship deeper relational-data modeling features. Would show incumbents closing Fibery's main product gap.
Key numbers
  • ~$6.3M estimated annual revenue (2026-07-06)
  • MRR grew 85% YoY in 2025 (2026-01-20)
  • Marketing spend cut from $650K to $195K (2026-01-20)
Named risks
  • AI vibe-coding and general agents can substitute Fibery's core no-code data modeling value proposition. Severity: high
  • Well-funded incumbents Notion, ClickUp, Airtable face no structural barrier to replicating relational modeling depth. Severity: high
  • Q3 2026 profitability target could slip, forcing a capital raise in a hostile funding market. Severity: medium
  • New credit-based AI billing model (June 2026) could hurt retention if usage costs are mispriced. Severity: medium
Rivals, as read in July 2026
RivalDirectionEvidence
Airtablegaining onFibery mindshare rose 4.4% to 5.0% while Airtable fell 18.3% to 8.1% YoY per PeerSpot, 2026-06-20
NotioncontestingFibery bundled AI into base pricing Nov 2024, ahead of Notion which followed mid-2025 (self-reported)
ClickUplosing toClickUp shipping AI features faster with larger budget per 2026-06-04 competitor coverage
Claude Code and AI agent tool-builderslosing toFounder warned June 2026 AI vibe-coding could let users bypass Fibery's paid build tools
Questions people ask
Is Fibery profitable in 2026?
Fibery is not yet confirmed profitable but set a goal to reach profitability in Q3 2026, funded by revenue growth and marketing-spend cuts rather than new capital, per its own January 2026 startup diary post, having cut marketing spend from $650K in 2023 to $195K in 2025.
Could AI replace Fibery's no-code platform?
Fibery's founder himself warned in June 2026 that easy AI-driven interface generation (vibe-coding via tools like Claude Code) could let users bypass paying for Fibery's build features entirely, prompting a shift to credit-based AI billing that same month.
Who owns Fibery and is it VC-backed?
Fibery is privately held and independently owned, not a subsidiary. Founded in 2017 by Michael Dubakov, it raised a $3.1M seed round from Altair Capital in July 2021 and a $5.2M Series A led by Tal Ventures in January 2023, totaling $8.3M, with no reported round since.
Who is Fibery's biggest competitor?
Fibery competes most directly with Notion, Airtable, ClickUp, Coda and Smartsheet. Notably, PeerSpot data from June 2026 shows Airtable's mindshare in Product Management Software falling from 18.3% to 8.1% year over year, while Fibery's rose from 4.4% to 5.0%.
What is Fibery's revenue growth trajectory?
Per Fibery's own January 2026 blog post, monthly recurring revenue grew 40% year over year in both 2023 and 2024, then accelerated to 85% year-over-year growth in 2025, achieved while cutting marketing and sales spend by 85% over the same period.
Has Fibery raised new funding recently?
No new priced funding round has been publicly reported since Fibery's $5.2M Series A closed in January 2023, bringing total funding to $8.3M. As of its January 2026 update, the company is targeting Q3 2026 profitability funded by its own revenue rather than a new raise.
Timeline
  • 2026-07-16Fibery released Custom Apps improvements including automations and activity history
  • 2026-06-24Fibery introduced credit-based AI billing; founder warned AI vibe-coding could bypass its tools
  • 2026-06-20PeerSpot data shows Fibery mindshare at 5.0% vs Airtable's 8.1%, both shifting year over year
  • 2026-06Fibery shipped Custom Apps, letting users/AI build lightweight apps on Fibery data
  • 2026-01-20Fibery reported 85% YoY MRR growth in 2025 and set Q3 2026 profitability goal
  • 2025-08-06Fibery integrated a remote MCP server enabling Claude to operate on workspaces
  • 2025-06-19Fibery added AI Build mode for natural-language database/view creation
  • 2025-05-23Fibery launched Smart Agent beta for natural-language querying and reports
  • 2024-06-07Fibery shipped Fibery 2.0, repositioning as a no-code product discovery platform
  • 2023-01-31Fibery closed $5.2M Series A led by Tal Ventures, total funding reached $8.3M
Revision history
22 July 2026
First assessed. Losing its protection. The text above is fixed as of this date and is not edited afterwards.
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