Roambee
Roambee (rebranded Decklar) tracks shipments in real time using IoT sensors and cloud software.
On the record
Checkpoint: Analyst or funding validation of RADAR platform and the claimed 48% YoY growth and EBITDA-positive status
The call
Roambee built real sensor data over a decade, but bigger players are copying its tricks faster than it can prove its new AI platform actually leads the category.
Roambee uses sensors and data to track goods moving through supply chains in real time, helping companies know exactly where their shipments are. The company built this capability over 12 years and has real data advantages, but rivals like Project44, FourKites, and Shippeo already do similar work for thousands of customers, and massive software companies like SAP and Oracle are now adding the same tracking plus AI decision tools to their own products. Whether Roambee can keep customers when these bigger competitors offer everything in one package, and whether its new AI platform called RADAR gets recognized as genuinely better, will decide if the company stays independent or becomes a takeover target.
Why
01
AI pressure: Project44 and FourKites AI decision-layer features. Rivals are bundling AI-driven exception alerts and ETA prediction into platforms that already do what Roambee's sensors do. Could AI do the core job? Only partly.
02
Bigger players: SAP Global Track and Trace, Oracle Transportation Management, Trimble Transporeon. SAP and Oracle can bundle tracking into ERP suites customers already pay for, undercutting a standalone visibility vendor on price and integration. Could a giant copy it? Yes, easily.
03
What protects it. Twelve years of proprietary sensor data and 300+ enterprise customers on three year contracts create switching friction, for now.
What would change this call
Whether Decklar's RADAR platform gets named a leader in an independent analyst report by late 2026. Would show the AI decision layer is real differentiation, not just a rebrand pitch.
Whether Decklar discloses a new funding round or audited financials confirming the claimed 48% YoY growth. Would verify unaudited growth and profitability claims made in its own press release.
Whether Project44 or FourKites announce a marquee account win previously held by Roambee/Decklar. Would show larger incumbents are actively displacing Decklar at enterprise customers.
Whether Decklar discloses a new funding round or audited financials confirming the claimed 48% YoY growth. Would verify unaudited growth and profitability claims made in its own press release.
Whether Project44 or FourKites announce a marquee account win previously held by Roambee/Decklar. Would show larger incumbents are actively displacing Decklar at enterprise customers.
Key numbers
- $18M Series B raised
- Claimed 48% YoY revenue growth exiting 2025
- 300+ enterprise customers on ~3-year contracts
Named risks
- Vendor-claimed 48% YoY growth and EBITDA-positive status remain unaudited and unverified as of January 2026.
- September 2025 rebrand to Decklar creates ongoing brand confusion with both roambee.com and decklar.com active mid-2026.
- Excluded from independent Aug 2025 leader ranking while Project44, FourKites, SAP, Oracle embed equivalent AI features.
- Headcount essentially flat at 130-150 employees versus better-funded, larger-integration rivals.
- No disclosed frontier AI-lab partnership; self-built Decision AI and RADAR unproven against incumbent AI features.
Rivals, as read in July 2026
| Rival | Direction | Evidence |
|---|---|---|
| Project44 | gaining on | Named category leader with 1,400+ integrations in Aug 2025 independent report, Roambee absent |
| FourKites | gaining on | Named category leader in Aug 2025 ResearchAndMarkets report alongside Project44 and Shippeo |
| Shippeo | gaining on | 1,100+ integrations, named leader in Aug 2025 report; Roambee excluded from ranking |
| SAP | contesting | Bundles Global Track and Trace AI-visibility features into core ERP platform as of 2025-2026 |
| Oracle | contesting | Embeds AI-driven Transportation Management visibility features competing with standalone platforms |
| Samsara | contesting | Comparable or larger sensor and integration networks per CB Insights, Aug 2025 |
Questions people ask
- Is Roambee (now Decklar) profitable in 2026?
- The company's own January 2026 CEO newsletter claims EBITDA-positive operations for three consecutive quarters and cash-neutral status exiting 2025, alongside 48% YoY revenue growth. These are unaudited, vendor-stated figures with no independent financial disclosure or audit confirming them as of mid-2026.
- Who owns Roambee?
- Roambee Corporation is privately held and venture-backed, with no single controlling owner disclosed. Investors include Reefknot Investments (Temasek-backed), PSA unboXed, Deutsche Telekom Capital Partners, Anchor Group, and MDI Ventures, across roughly $42-43.4 million in disclosed funding as of May 2026.
- Why did Roambee rebrand to Decklar?
- In September 2025 Roambee rebranded its product and go-to-market identity to Decklar, repositioning from a shipment-visibility tracker to a 'Real-Time Decision AI Platform' amid pressure from larger rivals embedding AI-driven control-tower features into their own visibility platforms.
- Is Roambee losing to Project44 or FourKites?
- An independent ResearchAndMarkets report from August 2025 named Project44, FourKites, and Shippeo as category leaders in real-time transportation visibility, each with over 1,000 integrations; Roambee/Decklar was not included among the named leaders in that report.
- Could AI replace Roambee's tracking software?
- Basic shipment-tracking dashboards and ETA prediction are being commoditized as SAP, Oracle, and larger rivals like FourKites bundle AI-driven exception management as standard. Roambee counters with its own claimed 10+ years of proprietary IoT sensor data, per its site as of June 2026, though this is not independently verified as a durable moat.
- How many employees does Roambee have in 2026?
- Estimates cluster around 130-150 employees as of May 2026, per Inc42, with figures of roughly 136 (up 4.6% over 90 days) or 147 cited across sources, essentially flat growth compared to larger, better-funded competitors.
Timeline
- 2026-01-29CEO newsletter claims 48% YoY revenue growth, EBITDA-positive 3 quarters, cash-neutral
- 2025-11Launched RADAR, an AI-native Logistics Control Tower platform
- 2025-09-10Rebranded from Roambee to Decklar as a Real-Time Decision AI platform
- 2025-08-20Independent report names Project44, FourKites, Shippeo as leaders; Roambee absent
- 2025-04Launched Global Trade Lane Risk Planning Platform with AI Lane Risk Scores
- 2025-03-10Reported $18M Series B funding secured
- 2024-05Launched 5G GPS Smart Label for shipment tracking
- 2023Formed Japan joint venture with Central Soft
- 2021Acquired Swiss cold-chain monitoring firm Modum
Revision history
23 July 2026
First assessed. Losing its protection. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources
- Roambee Venture Capital and Private Equity Financings (2021-03-22)
- Roambee, Funding, Revenue & Investors (2026-05-26)
- Roambee Secures $18M in Series B Funding (2025-03-10)
- EverybodyWiki: Roambee (2025-10-18)
- Roambee Financials 2026 (2026-05-26)
- Annual Report on Roambee's Revenue (2026-06-07)
- Roambee's Competitors, Revenue... (2025-09-18)
- Roambee Rebrands as Decklar (2025-09-10)
- Newsletters (2026-01-29)
- AI Breakthrough Award release (2023-06-28)
- Roambee Customers (2025-08-04)
- Roambee Key People 2026 (2026-05-26)