YOOBIC
YOOBIC makes a workflow app that runs daily tasks and training for retail store staff.
On the record
Checkpoint: Shoprite 3,600-store rollout completion and ROI check
The call
YOOBIC keeps buying AI and analytics companies to stay relevant while its own funding clock runs past five years without a new round.
YOOBIC makes software that helps retail store managers handle schedules, tasks, and communication across big chains like Shoprite. It is hard to replace because it connects to over 200 other business systems and has five years of real data locked into 350+ stores, so switching would be messy and costly. However, WorkJam and Zebra Technologies (which bought a competing product called Reflexis) are shipping similar tools with more money behind them, and new AI assistants built directly into store checkout systems could eventually do much of what YOOBIC does automatically. The key thing that could save YOOBIC is if its new AI assistant tool called Store Manager Copilot gets widely adopted by stores after its early test phase, or if a bigger company buys it.
Why
01
AI pressure: AI agents built into retail ERPs and POS systems (e.g. Zebra, SAP retail tools). If ERP/POS vendors bake task orchestration into checkout systems, YOOBIC's layer becomes optional, not required. Could AI do the core job? Only partly.
02
Bigger players: Zebra Technologies (via Reflexis) and WorkJam. Both are funded, shipped, and selling the same frontline workforce tools into the same retail accounts right now. Could a giant copy it? Yes, easily.
03
What protects it. Deep integrations and years of workflow data across 350+ retail brands make ripping YOOBIC out costly and slow.
What would change this call
YOOBIC announces a new funding round or acquisition within 12 months. Shows whether it can raise fresh capital or is being absorbed by a larger player.
Shoprite's 3,600-store rollout completes with public ROI or renewal data. Tests whether YOOBIC can execute and retain a flagship enterprise account.
Store Manager Copilot reaches general availability with disclosed adoption numbers. Indicates whether the AI product converts early-access interest into paying expansion revenue.
Shoprite's 3,600-store rollout completes with public ROI or renewal data. Tests whether YOOBIC can execute and retain a flagship enterprise account.
Store Manager Copilot reaches general availability with disclosed adoption numbers. Indicates whether the AI product converts early-access interest into paying expansion revenue.
Key numbers
- No new equity round since July 2021 Series C
- Headcount flat, down 1% YoY, ~200 employees
- Three acquisitions since 2022: Heystan, SimpliField, Humanitics
Named risks
- No new equity round disclosed since July 2021, over 61 months, unusual for VC-backed SaaS.
- Headcount flat to declining (-1% YoY as of July 2026) despite AI growth narrative.
- Missed 2021 Series C plan to reach 350 employees by 2022.
- Crowded competitive field (WorkJam, Zipline, Connecteam, Zebra/Reflexis) without structural moat.
- Frontier AI agents embedded in retail ERPs could commoditize workflow-orchestration layer.
Rivals, as read in July 2026
| Rival | Direction | Evidence |
|---|---|---|
| WorkJam | contesting | Named alongside YOOBIC in CB Insights ESP matrix and G2 competitor lists as of 2026 |
| Zipline | losing to | Rated the top-rated YOOBIC alternative by G2 review data, no date specified |
| Zebra Technologies (Reflexis) | contesting | Legacy incumbent that already bought into the frontline retail ops space via Reflexis |
| Connecteam | contesting | Cited by G2 as a direct competitor to YOOBIC in frontline workforce software, 2025 |
| Axonify | contesting | Listed among closest direct competitors by G2 as of 2025 |
Questions people ask
- Is YOOBIC profitable in 2026?
- No public profitability data exists. YOOBIC has not raised new equity since its July 2021 Series C, and headcount was roughly flat (-1% YoY) as of July 2026, which could indicate quiet profitability or difficulty raising further capital.
- Has YOOBIC had layoffs?
- No layoffs have been publicly reported for YOOBIC as of mid-2026, according to the TrueUp tracker. Headcount has stayed roughly flat around 190-210 employees between 2023 and July 2026, rather than shrinking through cuts.
- Who owns YOOBIC?
- YOOBIC is privately held and venture-backed, founded in 2014 by Fabrice, Avi, and Gilles Haiat. Investors include Felix Capital, Insight Partners, and Highland Europe, which led its $50M Series C in July 2021.
- Could AI replace YOOBIC's product?
- YOOBIC's workflow-orchestration layer, dashboards and reporting, is exactly what generic AI agents embedded in retail ERPs could commoditize over time. YOOBIC is racing to stay ahead by building its own AI, launching Store Manager Copilot after acquiring Humanitics on November 13, 2025.
- Who is YOOBIC's biggest competitor?
- WorkJam, Zipline, and Connecteam are cited as YOOBIC's closest rivals by G2 review data, with Zipline rated the top alternative. Zebra Technologies also competes via its Reflexis acquisition, an incumbent legacy player in retail workforce software.
- How much funding has YOOBIC raised?
- YOOBIC has raised an estimated $75-85.6M total across rounds, including a $5.3M Series A in May 2017, a $25M Series B in June 2018, and a $50M Series C in July 2021 led by Highland Europe at an estimated $300-400M valuation.
Timeline
- 2026-05-21YOOBIC V15 release gives general availability to Store Manager Copilot
- 2025-11-13YOOBIC acquires Humanitics and launches Store Manager Copilot AI assistant
- 2025-11-13YOOBIC relaunches brand as AI-powered retail operations platform leader
- 2025-11YOOBIC acquires SimpliField, Paris-based retail performance platform
- 2025-10Shoprite Group begins YOOBIC rollout across 3,600+ stores
- 2022-09YOOBIC acquires Heystan, a hospitality training company
- 2021-07-22YOOBIC raises $50M Series C led by Highland Europe at est. $300-400M valuation
- 2018-06-28YOOBIC raises $25M Series B led by Insight Partners
- 2017-05YOOBIC raises $5.3M Series A led by Felix Capital
- 2014YOOBIC founded by Fabrice, Avi, and Gilles Haiat in London
Revision history
23 July 2026
First assessed. Losing its protection. The text above is fixed as of this date and is not edited afterwards.
In the same band
Sources
- About YOOBIC, Empowering Frontline Teams (2026-07-08)
- LinkedIn (2026-03-13)
- YOOBIC raises $5.3M (2017-06-01)
- London-based YOOBIC raises $25 million (2018-06-28)
- YOOBIC Raises $50M Series C (2021-07-22)
- YOOBIC Revenue, Funding & Growth History (2024-12-18)
- YOOBIC - Headcount, Funding & Open Jobs (2026-07-12)
- Yoobic - $80M Raised (2026-06-26)
- Why YOOBIC & Heystan Are a Perfect Hospitality Fit (2026-06-30)
- YOOBIC Acquires SimpliField (2025-11-15)
- YOOBIC Expands AI Leadership in Retail with Acquisition of Humanitics (2025-11-13)
- Management and Employees List