United Kingdom
496 companies assessed. 259 of them, 52.2%, sit in the two least protected bands, against 53.3% across all 10,525 companies assessed.
UK plc splits into two very different worlds right now. At one end sit the giants with real physical, regulatory or scientific moats: Shell, HSBC, Rio Tinto, National Grid, Linde, Rolls-Royce, AstraZeneca, Experian, the old universities, Games Workshop. None of these are losing customers to AI tools, because their value sits in networks, licenses, patents, reserves or reputation that software cannot copy. At the other end is a long list of AI-era startups and mid-size service firms that have already collapsed or are being hollowed out: Humanloop, Height, Robin AI, Omnipresent, By Miles, FXhome, plus older casualties like Greensill and Qredo. These failures share a pattern, thin or no moat, high pressure, and a bigger funded rival or a platform giant (Microsoft, Deel, Anthropic) that simply absorbed their customers. In the middle sit recruitment, translation, localization and energy-retail names like Reed, RWS, ZOO Digital, Hogarth and Centrica, all watching AI tools or better-funded competitors chip at their core work while they try to hold share. The dynamic that decides everything here is moat versus pressure: companies with high moat scores barely notice AI disruption, while companies with low moat and high pressure are the ones actually disappearing, not just slowing down.
Every company in United Kingdom is listed in the A to Z index and in its sector league.
- Which UK companies are most at risk from AI disruption
- ZOO Digital, RWS Holdings, and Hogarth Worldwide are under the most visible pressure, each losing volume or pricing power to AI-driven rivals or platform tools. Startups like Robin AI, Height, Humanloop, and Omnipresent have already shut down or been absorbed by bigger competitors.
- What happened to Robin AI UK legal tech startup
- Robin AI lost its managed-services clients including Pfizer, GE, and UBS to rival Scissero, while Microsoft built redlining features directly into Word. The company has effectively been dismantled after a failed sale and staff departures.
- Why did Humanloop and Height shut down
- Humanloop was absorbed by Anthropic, which took its team and tooling while customers moved to PromptLayer and Weights & Biases. Height shut down entirely in September 2025 after raising $18.3M, with Asana, Atlassian, ClickUp and Linear picking up its former users.
- Is Centrica British Gas losing customers to Octopus Energy
- Yes, Octopus Energy has overtaken British Gas in UK gas supply share, roughly 26.7% versus 25.9%, and British Gas customer numbers fell to 7.45 million in the first half of 2026.
- Is RWS Holdings translation business declining because of AI
- RWS itself discloses a 1-2% annual decline in its legacy translation business as tools from Google, Microsoft, OpenAI, and DeepL take over commodity translation and subtitling work.
- What UK startups have already failed because of AI competition
- Humanloop, Height, Robin AI, and Omnipresent all effectively ceased independent operation, either shutting down, getting absorbed, or losing their client base to better-funded or platform-native rivals.
- British Gas customer count in Centrica's half year reports
- RWS Holdings annual legacy revenue decline percentage
- Further UK AI startup shutdowns or acquisitions following the Humanloop, Height, and Robin AI pattern